Best Order Confirmation Emails: Samples, Examples, & More
Your customers want and expect order confirmation emails after they purchase with you. Here's some of the best examples from leading Shopify brands.
Before examples of the best order confirmation emails, what are order confirmation emails?
The order confirmation email is the email a brand will send a customer once the customer has purchased with them. Brands that care about creating a great customer experience will often direct their customers from their order confirmation email to a branded tracking page that provides order details and marketing collateral such as cross-sells/upsells, loyalty/referral programs, content, social media profiles, reviews, & more.
Within the email body, essential order details must be communicated, including:
Confirmation of order reception.
Order number.
Itemized list detailing quantities and costs.
Customer's payment information.
Expected timeline and estimated delivery.
Contact details for customer support.
Yet, these components constitute merely the foundational elements. Forward-thinking store owners recognize the importance of customizing emails by segmentation beyond mere transactional functions. They grasp that the checkout process initiates a journey toward fostering customer loyalty and alleviating buyer's remorse. Hence, every post-purchase communication touchpoint is an opportunity to make a lasting impression.
Within the order confirmation tracking page, ahead-of-the-game Shopify merchants include marketing collateral such as:
With branded tracking pages, your imagination might be your biggest limiting factor. But when it comes to your order confirmation email to customers, you want it to be stellar. That's why we've included some of the best order confirmation email examples below.
Examples of Best Order Confirmation Emails
When it comes to design templates, both Shopify and Klaviyo offer responsive email templates that are user-friendly, enabling you to effortlessly create professional and visually appealing emails. If you lack coding experience with these platforms, sticking to the native templates or hiring someone proficient in Shopify and Klaviyo development (or any other platforms like Yotpo or Attentive) is advisable.
Even if you have limited design flexibility, fret not. Order confirmation emails don't necessarily require flashy graphics; content holds greater significance. Here are some best practices for order confirmation emails along with visual examples.
ENGAGING GRAPHICS & VALUE REITERATION
For instance, Patagonia enhances their order confirmation email by incorporating an inspiring image of a rock climber that resonates with their customer base. Additionally, they reinforce their values at the bottom of the email, fostering trust.
WARM, FRIENDLY TONE
In the following instance featuring a Fitbit order, the content maintains simplicity yet effectively communicates all pertinent order details, notably the order tracking link. Employing straightforward yet impactful language, such as "And we're just as excited as you are," contributes to fostering buyer enthusiasm.
PRECISE FOLLOW-UP INSTRUCTIONS
This illustration by Postable excels not only in confirming the customer's order but also in delineating the subsequent steps in the process, ensuring the customer is well-informed about what to anticipate.
ENRICHING THE POST-PURCHASE EXPERIENCE WITH CROSS-SELLING
In this confirmation email by Airbnb, the company not only consolidates useful information but also proficiently cross-sells experiences that customers can book upon reaching their destination. By integrating cross-links to Airbnb experiences, potential value is extended to the customer while simultaneously boosting revenue for Airbnb. Additionally, the email promotes a customer referral program by incentivizing credits in exchange for sharing, further enhancing customer engagement.
SIMPLICITY MATTERS
An aesthetically pleasing template isn't always necessary for an effective confirmation email. Amazon's emails, although not the most visually captivating, serve their purpose efficiently for the retail behemoth. Alongside a straightforward template, they facilitate order updates seamlessly by including a deep-link to the relevant account page. Additionally, they engage in cross-selling by offering related "Bargain recommendations."
Here's a template for an order confirmation email:
Subject: Your Order Confirmation: [Order Number]
Dear [Customer's Name],
Thank you for shopping with [Your Company Name]! We're thrilled to confirm that your order has been successfully received. Below, you'll find a summary of your purchase:
Order Number: [Insert Order Number]
Date of Purchase: [Insert Purchase Date]
Billing Information:
Name: [Customer's Name]
Address: [Billing Address]
Shipping Information:
Name: [Recipient's Name]
Address: [Shipping Address]
Order Details:
[Item 1]: [Quantity], [Price] (List all items ordered with respective quantities and prices)
If you have any questions or concerns regarding your order, please don't hesitate to contact us at [Customer Support Email] or call us at [Customer Support Phone Number].
Once again, thank you for choosing [Your Company Name]. We appreciate your business!
Warm regards,
Your friends at [Your Company Name]
Shopify Order Confirmation Email FAQs
Below are some common inquiries regarding Shopify order confirmation emails.
DOES SHOPIFY SEND CONFIRMATION EMAILS?
Yes, Shopify sends basic purchase confirmation emails to customers. However, many vendors opt to utilize third-party integrations for all email communications.
CAN YOU SEND EMAILS FROM SHOPIFY?
No, Shopify is not an email software. Most Shopify store owners prefer integrating with third-party email applications, with Klaviyo, Yotpo, & Attentive being the most popular choices. Many email service providers (ESPs) also provide insights into email engagement rates for better campaign management.
HOW DO I MESSAGE CUSTOMERS ON SHOPIFY?
To communicate with customers via live chat or SMS, Shopify integrates with various third-party applications.
DOES SHOPIFY SEND THE TRACKING NUMBER TO THE CUSTOMER?
Yes, Shopify provides basic functionality for sending package tracking numbers to customers. However, for more detailed shipment tracking, such as delivery status updates, failed attempts, etc., third-party integrations are required. A common third-party integrations for detailed shipment tracking is Malomo.
Enhance Your Order Confirmation Email with Malomo
On average, buyers check tracking emails 4.6 times for each purchase. Malomo enables you to capitalize on this high engagement rate by enhancing ecommerce post-purchase emails and order tracking with captivating content.
Malomo simplifies proactive communication with your customers by providing shipping updates, notifying them of any delays or exceptions. By upgrading your transactional email and SMS, your customers will be updated, impressed, and happy.
With Malomo's advanced reporting and analytics, you'll know exactly what’s happening with your shipments and carrier performance. Stay ahead of your consumers every step of the way. It's the data you need to drive order volume up and tickets down.
More Post Purchase Email Notifications
There are a ton of other post-purchase email notifications beyond the order confirmation email. Here are some details around other emails Shopify merchants are sending their customers after they purchase. These emails include communications such as:
If you'd like to learn more about these other post-purchase notifications, please visit our page on Shopify order notifications.
Post Purchase SMS Notifications
In addition to email notifications, incorporating SMS order notification features on Shopify can significantly broaden the scope of communication channels. Capitalizing on the inherently higher open rates associated with text messages, this approach becomes particularly potent for disseminating time-sensitive information like limited-time promotions or stock availability.
Here are some examples of SMS updates you can send:
Order Status Updates (Malomo customer use its Problem Orders data to enable this)
Remember to respect customers' preferences and obtain their consent before sending SMS updates. Also, be mindful of the frequency of SMS messages to avoid overwhelming recipients. Tailoring your SMS updates to match customer preferences and the nature of your products can greatly enhance the post-purchase experience and customer satisfaction
Want to keep learning? Check out these related resources...
If you're a visual person, check out our resource library with some examples of email & SMS shipping notifications!
Briogeo tells their customers their order is shipping soon! What's their open rate and CTR on these transactional emails? 59% and 33%. Check out how they get those results
