Mastering Branded Tracking: A Must-Have for Shopify Ecommerce Success

Let's learn about branded tracking

Establishing a strong brand presence is crucial for success for any ecommerce shop. However, merely building a brand isn't enough; you need to also deliver an incredible customer experience. Branded tracking can give you the best of both worlds. For Shopify ecommerce brand operators, implementing robust branded tracking solutions can make a significant difference in monitoring, optimizing, and ultimately elevating your brand awareness and customer experience. In this post, we'll delve into the why, what, and how of branded tracking tailored specifically for Shopify stores.

Why Branded Tracking Matters for Shopify Ecommerce

Before diving into the specifics, let's understand why branded tracking is essential for Shopify ecommerce brand operators. Branded tracking enables you to control various aspects of your post-purchase experience, including customer interactions, shipment tracking, and messaging as well as provides you with more insight around revenue generation, order fulfillment, problem orders, shipment analytics and more. By gaining insights into these metrics, you can make informed decisions to enhance customer satisfaction, streamline operations (learn from this ecommerce founder on her operations), and ultimately drive growth.

What is Branded Tracking?

Branded tracking refers to the process of shipment tracking that is personalized to a brand and their customers across multiple touch points in the post-purchase experience, such as 'order placed', 'out for delivery', and 'delivered'. With branded tracking, you can maintain consistency in branding throughout the customer journey, reinforce brand loyalty, and ensure a seamless brand experience from purchase to delivery.

Key Benefits of Branded Tracking for Shopify Stores

1. Enhanced Brand Visibility: By incorporating your branding elements into tracking pages and notifications, you reinforce brand recall and visibility throughout the post-purchase process. From the moment a customer makes a purchase on your Shopify store to the delivery of their order, every touchpoint is an opportunity to reinforce your brand's identity. By integrating your logo, color scheme, and brand messaging into tracking pages and notifications, you create a cohesive and consistent brand experience that resonates with customers.
2. Improved Customer Experience: Branded tracking provides customers with a cohesive and personalized experience, instilling trust and loyalty in your brand. Whether they're checking the status of their order or receiving updates via email or SMS, your branded elements serve as a constant reminder of your brand's presence and intentionality when messaging your customers. Coupled with providing a great customer experience, you may also want to investigate shipment protection (like with our partner Corso) to ensure your customers are comfortable with their purchase and that your brand controls protection policies.
3. Better Order Management: Tracking orders within your order tracking platform simplifies order management and helps you stay organized with all your current orders. Your Customer Experience (CX) and Operations teams can segment and filter based on what metrics matter most to them. You can also evaluate your carrier performance to ensure you're giving your customers the best delivery experience possible.
4. Generate Additional Revenue: Not only does branded tracking provide you and your team with a better customer experience, more branded touch points, but it also can become a new channel for growth. With branded tracking, your brand can increase sales by cross- and up-selling your best sellers, new products, or even dynamic personalized product recommendations for each customer. Post-purchase upsells and cross-sells can be a very valuable strategy for Shopify merchants.
5. Proactive Issue Resolution: With real-time tracking and notifications, you can address any delivery issues or delays promptly, ensuring customer satisfaction and retention. Your customers should not have to reach out to your support team to ask, 'Where is my order?'. This takes time away from your customer success team and creates an influx of WISMO ('Where is my order?') support tickets. With branded tracking, your team can proactively check and automate updates for your customers so they know exactly where their order is at all times, thus reducing or potentially eliminating WISMO support tickets.

How to Implement Branded Tracking

Now that you understand the significance of branded tracking, let's explore how you can implement it effectively on your Shopify store:

1. Choose the Right Branded Tracking App: Explore the best order tracking apps to find a branded tracking app that seamlessly integrate with your store and offer the features you need.
2. Personalize Tracking Pages and Transactional Notifications: Personalize tracking pages and transactional email & SMS with your brand's logo, colors, and messaging to ensure a consistent brand experience.
3. Optimize for Mobile: With an increasing number of shoppers using mobile devices, ensure that your branded tracking pages are optimized for mobile viewing.
4. Leverage Tracking Data: Utilize tracking data to analyze customer buying, identify trends, and make data-driven decisions to improve your brand's shipping and delivery performance, revenue generated, and problematic orders.
5. Gather Customer Feedback: Encourage customers to provide feedback through tracking pages or post-purchase surveys to gain insights and improve their customer experience.

Monitoring and optimizing your brand's performance is essential for staying ahead and providing your customers with the best possible experience. By implementing branded tracking solutions tailored specifically for your Shopify store, you can elevate your brand's visibility, enhance customer experience, and drive sustainable growth.

Implementing Branded Tracking with Malomo

Malomo is one of the best Shopify apps for branded tracking and provides all the tools that Shopify ecommerce brand operators need to provide an incredible branded tracking experience for customers and provide additional insight into the delivery process. In fact, we'll design a personalized design mockup for your store so you can directly see the impact branded tracking can have!

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