A Complete Guide to Shopify Order Notifications

Everything you need to know about shopify order notifications in the post-purchase experience

Shipping Notifications2

A Complete Guide to Shopify Order Notifications

Sending Shopify order alerts is a big deal when you're trying to rock your online shop. They're like the secret sauce that keeps things running smoothly for both you and your customers. We're talking about stuff like Shopify shipping updates, friendly post-purchase emails, and handy SMS alerts. These little gems help you connect better with your customers, making the delivery update process easy. The best part is, these are considered transactional marketing messages so they are delivered to the buyer with or without an email/SMS subscription and have the highest open and click-thru-rates. Don't overlook this marketing real estate!

Here are some different types of Shopify notifications and topics that we'll cover in this article:

  • Order Emails
  • Shipping Messages
  • Post-purchase Emails
  • Post-purchase SMS
  • How to leverage Shopify Order Tracking in your notifications
  • How to use Klaviyo Order Notifications For Shopify

Order Emails

A crucial type of Shopify alert is the Shopify order email notification and this is typically the first and most basic update that Shopify brands send. These notifications inform a customer about their order after making a purchase. Shopify order emails can include essential details such as:

  • The items ordered
  • Their quantities
  • The price paid
  • Discounts applied (if any)

Some order updates might even feature links to view or directly edit orders within a specific timeframe in case customers want to make any changes before their orders ship. Merchants can improve the overall shopping experience by customizing Shopify order confirmation pages (best order confirmation email examples) that display immediately after a customer completes a purchase. These pages serve as virtual receipts for customers while providing additional valuable content like personalized product recommendations or cross-selling opportunities based on their purchases. Once tracking information is available, it's typically added here too.

Shipping Messages

Shopify shipping notifications are the most popular type of shopify notification emails sent to customers on the platform. These automated notifications keep customers informed about the progress of their orders. From the moment an order is placed until it reaches the customer's doorstep, shipping notifications provide real-time updates on important details such as shipment tracking numbers, expected delivery dates, and any potential delays in transit. Merchants build trust and strong relationships with their customers by keeping them informed about their purchases.

The downside is there's only so much branding you can do within Shopify so many brands are moving their transactional post-purchase updates that happen during the shipping process to other tools that integrate with Shopify like Klaviyo. One of the biggest missed opportunities is the actual order tracking page itself that a customer lands on when they are checking the delivery status. If you stick with the Shopify default, you'll keep you customer informed but you're missing out on a massive marketing opportunity to drive cross-sells, upsells, education, subscriptions and more if you don't consider branded order tracking.

Post Purchase Notifications

Post purchase email and and SMS messages nurture ongoing relationships between merchants and consumers. Sending targeted post-purchase follow-up emails with delivery updates, thanking customers for their support or requesting feedback on products purchased through surveys or reviews can improve customer satisfaction and encourage repeat business by making customers feel appreciated and valued. Below, we'll dive into post-purchase email and SMS in more detail.

Post Purchase Email Notifications

Post-purchase email notifications for Shopify are a game-changer for online store owners. These emails do more than just confirm a purchase; they're your ticket to building customer loyalty and boosting sales. Here's our full list of post purchase email ideas:

Order Confirmation Email: This is the standard post-purchase email, providing customers with a detailed summary of their order, including items purchased, order number, and shipping information.

Thank You Email to Customer
Express gratitude to your customers for choosing your store. You can use this opportunity to reinforce your brand's values and provide contact information for customer support.

Shipping Confirmation Email
Notify customers when their order is shipped, including tracking information. This reassures them and keeps them informed about their delivery. You can find more details on the recommended email flows that Malomo recommends to all of its branded order tracking customers in our "Best Practices for Klaviyo Flows" article.

Shopify out for delivery notification:
This alert signifies that the ordered package has reached its final stage before delivery and is currently en route to the customer's location. This is arguably the most exciting notification a customer recieves.

Review Request Email:
Encourage customers to leave reviews or respond to a shopify post purchase survey on the products they purchased. This can help build trust with potential customers and improve your products or services.

Cross-Sell/Up-Sell Email
Recommend related products or accessories based on the customer's recent purchase. For example, if they bought a camera, suggest camera bags or lenses.

Reorder Reminder Email:
Send reminders for products that may need replenishing, such as consumables or items with a limited lifespan. Offer a convenient way to reorder.

Loyalty Program Invitation Email:
Invite customers to join your loyalty program, where they can earn rewards or discounts for repeat purchases.

Referral Program Email:
Encourage customers to refer friends and family to your store by offering incentives like discounts or referral bonuses.

Abandoned Cart Follow-up Email:
While not strictly post-purchase, it's an effective way to recover lost sales. Send reminders to customers who added items to their cart but didn't complete the purchase.

Product Usage Tips Email:
Provide tips and tricks on how to use the products they've purchased. This adds value and enhances their experience.

Re-engagement Email:
If a customer hasn't made a purchase in a while, send a re-engagement email with incentives to encourage them to come back and shop.

Post Purchase SMS Notifications

Additionally, SMS order notification Shopify features can extend the reach of communication channels even further. Text messages tend to have much higher open rates than emails, making them an effective way to inform customers about time-sensitive information such as limited-time promotions or stock availability. Using SMS notifications in conjunction with email notifications can enhance the overall effectiveness of a store's communication strategy. We recommend choosing a delivery channel (email or SMS) for each type of notification you send or setting up logic so customers aren't constantly receiving the same type of update from both email and SMS.

Here are some examples of SMS updates you can send:

Shipping Confirmation:
Send an SMS as soon as the customer's order is shipped, including the tracking number and a link to track the package. This keeps customers informed about their delivery status.

Delivery Updates:
Provide real-time delivery updates via SMS, such as "Your package will be delivered today between 2 PM and 4 PM." This helps customers plan for the arrival of their order.

Order Delivered
: Send an SMS notification when the order has been successfully delivered. Include a thank-you message and encourage customers to share their experience or leave a review.

Feedback Request:
After the order has been delivered, send an SMS requesting feedback or a review. Make it easy for customers by including a direct link to leave a review on your website.

Cross-Sell Recommendations
: If the customer has purchased a specific product, send SMS messages with recommendations for complementary or related items. For example, "Loved your new shoes? Check out our matching accessories!"

Exclusive Offers
: Send SMS-exclusive offers or discounts to customers who have made a recent purchase. This can encourage repeat business and loyalty.

Return and Exchange
: If your store has a return or exchange policy, send SMS messages with instructions on how to initiate a return or exchange if needed.

Membership or Loyalty Program
: Promote your loyalty program via SMS, inviting customers to join and enjoy benefits such as discounts, early access to sales, or points accumulation.

Product Usage Tips
: If the purchased product has unique features or requires special care, send SMS messages with tips on how to use and maintain it.

Reorder Reminder
: For consumable products or items with a limited lifespan, send SMS reminders to reorder when it's time to restock.

Abandoned Cart Recovery
: If a customer abandoned their cart, send a follow-up SMS with a reminder and an incentive to complete the purchase.

Flash Sales and Promotions
: Notify customers about limited-time offers, flash sales, or special promotions via SMS. Create a sense of urgency to encourage immediate action.

Holiday and Birthday Greetings
: Send personalized SMS messages on holidays, birthdays, or other special occasions, along with exclusive offers or greetings.

Customer Support
: Offer SMS as a direct channel for customer support inquiries. Provide a dedicated number for quick assistance.

Order Status Updates
: If there are any delays or issues with the order, proactively inform the customer via SMS and provide options for resolution. Malomo customer use its Problem Orders data to enable this.

Remember to respect customers' preferences and obtain their consent before sending SMS updates. Also, be mindful of the frequency of SMS messages to avoid overwhelming recipients. Tailoring your SMS updates to match customer preferences and the nature of your products can greatly enhance the post-purchase experience and customer satisfaction.

How to leverage Shopify Order Tracking in your notification strategy

Shopify order tracking is a crucial feature that enhances the overall shopping experience for customers on this e-commerce platform. It enables merchants and customers to know the status of their orders at any given time, reducing anxiety and delivering a transparent process. In this part of the article, learn more about the various aspects of Shopify order tracking, including notification emails, tracking numbers, and out-for-delivery notifications. These automated emails, triggered by specific events such as order confirmation, shipping updates, or delivery progress, help keep the buyer informed throughout the transaction process.

Incorporating a Shopify order tracking number into notifications is expected nowadays. By providing this information to customers, they can monitor their packages' progress in real-time on carrier websites. However, sending customers to a carrier website, is a lost branding opportunity and is why many Shopify brands are moving to branded order tracking.

When an e-commerce store provides shoppers with Shopify order tracking through their accounts or links in confirmation emails or SMS messages, it boosts satisfaction and reduces anxiety--which ultimately reduces WISMO tickets.

In summary, Shopify order tracking is vital for providing an exceptional e-commerce experience to customers. By incorporating features like order notifications, tracking numbers, out-for-delivery alerts, and well-designed notification emails into their online stores, merchants can significantly enhance customer satisfaction while fostering long-term relationships. This commitment to transparency and proactive communication not only benefits the end-user but also contributes to the overall success of any e-commerce venture on the Shopify platform.

How to Use Klaviyo Order Notifications For Shopify

Klaviyo order notifications for Shopify are a tool for e-commerce businesses looking to improve their customer experience beyond the basic Shopify notifications. They automate the process of sending out timely, personalized order updates to customers and enable businesses to build trust and long-lasting relationships with them. In this part of the article, learn more about Klaviyo's integration with Shopify and explore its post-purchase flow and email templates.

One common issue faced by online retailers is managing the default order confirmation emails sent by Shopify. Many store owners wish to turn off a particular Shopify order confirmation email so that they can use Klaviyo's more advanced features instead. To do this, they need to disable the default email notifications in their Shopify settings, allowing Klaviyo to take over and send customized order confirmations tailored to their brand.

The Klaviyo order confirmation flow is an excellent alternative to Shopify's default option. It allows businesses to send beautifully designed emails that align with their branding and create a consistent experience across all customer touchpoints. With Klaviyo's drag-and-drop email builder, creating an engaging Klaviyo order confirmation email becomes incredibly simple, even for those without design expertise.

In addition to providing customizable templates for order confirmations, Klaviyo offers shipping confirmation options. The Klaviyo shipping confirmation template includes relevant information, such as tracking details and estimated delivery times. E-commerce stores can further enhance these shipping confirmation email examples by incorporating branded tracking pages that provide real-time updates on package statuses while keeping customers within the retailer's website environment.

Malomo provides free Klaviyo email flow examples for this purpose and anyone can access our Knowledge Base for Best Practices for Klaviyo Flows which includes all of our recommended flows.

Setting up the Klaviyo integration with Shopify requires minimal technical knowledge, making it accessible to businesses wanting to automate post-purchase communication efforts. Once connected, customer data from Shopify is automatically synced with Klaviyo's platform, enabling store owners to create highly targeted marketing campaigns based on:

* Purchase history
* Browsing behavior
* Customer interests
* Other valuable insights

An essential aspect of Klaviyo's offering lies in its post-purchase flow capabilities. By setting up a Klaviyo flow, retailers can nurture customer relationships beyond the initial sale and increase their chances of generating repeat business. That can be achieved through personalized product recommendations, review requests, or targeted discount codes that incentivize further purchases.

Retailers who wish to know how to turn off Shopify email notifications in favor of Klaviyo's superior order notification system can navigate to their Shopify admin panel and access the settings for order processing and notifications. From there, they can disable the default email templates for both order confirmations and shipping updates.

In conclusion, integrating Klaviyo with Shopify is an ideal solution for e-commerce businesses looking to enhance their customer communication efforts. Its user-friendly platform offers customizable order confirmation emails, shipping notifications with branded tracking pages, and powerful post-purchase flows to foster long-term customer relationships that drive repeat sales.

Customer Engagement Through Order Notifications

Customer engagement through order notifications is a crucial aspect of modern e-commerce, playing a pivotal role in nurturing the relationship between businesses and shoppers. Order notifications arguably drive the greatest opportunity for customer engagement. Customers view tracking information an average of 4.6 times, which gives you a massive opportunity to create a memorable, branded experience in your post purchase emails and on your order tracking page itself.

Utilizing order notifications to communicate with customers also offers a massive opportunity to proactively delight your customers with timely messages and marketing.

Ultimately, adopting strategies aimed at improving customer engagement will lead not only to higher satisfaction rates but also increased profits, brand loyalty, and sustained growth for businesses.

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