SMS Marketing: Order Confirmation Text Examples

Help your customers track and manage their orders with these order confirmation text message examples you can steal, cheat and copy today

Order Confirmation Text: Examples and templates you can steal for your SMS marketing plan

No one likes to wonder where their package is-and they won't hesitate to let you know with a good ole "Where is my order" (WISMO) support ticket. People also want options... some like updates via email but others prefer texts. These little gems of communication help you connect better with your customers, making the delivery update process easy. The best part is, these are considered transactional marketing messages and have the highest open and click-thru-rates. Don't overlook this under-utilized marketing real estate!

While Malomo helps Shopify brands do everything branded order tracking-related, we're lasering in on the Order Confirmation text in this article. Why? Because it's one of the easiest ways to get buyers to your branded order tracking page where you can drive repeat orders, subscription opt-ins, or anything else your heart desires.

The Order Confirmation Text:

Let's start with the basics. What does the text need to include?

Your brand name (make sure they know who they're getting this update from!)
Order number that is being confirmed

Outside of these two key things, the world is your oyster. You can optionally enhance the Order Confirmation SMS to include:

Tracking link, if already available
If there's no tracking link--let them know they'll get it in a future message
Promo code to get them going back for a repeat purchase ASAP

Order Confirmation Text Examples

Once a customer makes a purchase, your first course of action is to send a customized SMS confirming the order. Some order confirmation text message samples include:

Hi [first name], thanks for placing your order with [brand]. Your package is being processed and will be on its way soon. You can track your order at [tracking link].
[brand name]: Time to celebrate! We have your order number #12345 and we're prepping it for delivery. We'll be in touch as soon as it ship!
Hello [first name] we’ve received your [brand] order number #12345. You’ll get another text when it's out for delivery. Go to [tracking link] for updates.
Hi from [brand]! We just got your order #12345. As soon as it ships we'll send you a tracking link. Be on the lookout!
Hey [first name], thank you for shopping at [brand]! Your order has shipped and its number is #12345. Here’s your tracking link: [tracking link]
Thank you for placing an order at [brand], [first name]! We’ll let you know when your new gear is on its way.
Congratulations, [first name]! You’ve just placed your first order with [brand]! As a thank you, we’re giving you 20% off on your next order. Use promo code [CODE]
Hey [first name], your order with [brand] is confirmed. We’re preparing your package right now. Check for shipment updates here: [tracking link]
Brand Name: Time to celebrate! Your order #12345 is confirmed. Keep an eye out for updates and tracking at [link].

Tips for Writing the Perfect Order Confirmation Text Message

Order confirmation templates for order confirmation emails you're sending to your customer are an easy way to get started with personalized messages. Keep these 3 simple tips in mind:

Keep your messages short and straightforward
Always begin with a friendly greeting! The time between order confirmation and opening a package is an exciting time for your customers.
Be fast and timely with your messages to keep those WISMO support tickets away!

BONUS TIP: Leveraging a branded order tracking page is the easiest way to maximize the traffic you're driving from these SMS order update text messages. Don't let bland carrier pages capture 15-20% of your overall web traffic.

More Post Purchase SMS Notifications

Text messages tend to have much higher open rates than emails, making them an effective way to inform customers about time-sensitive information such as limited-time promotions or stock availability. Using SMS notifications in conjunction with email notifications can enhance the overall effectiveness of a store's communication strategy. We recommend choosing a delivery channel (email or SMS) for each type of notification you send or setting up logic so customers aren't constantly receiving the same type of update from both email and SMS.

Here are some examples of SMS updates you can send:

Shipping Confirmation: Send an SMS as soon as the customer's order is shipped, including the tracking number and a link to track the package. This keeps customers informed about their delivery status.

Delivery Updates: Provide real-time delivery updates via SMS, such as "Your package will be delivered today between 2 PM and 4 PM." This helps customers plan for the arrival of their order.

Order Delivered: Send an SMS notification when the order has been successfully delivered. Include a thank-you message and encourage customers to share their experience or leave a review.

Feedback Request: After the order has been delivered, send an SMS requesting feedback or a review. Make it easy for customers by including a direct link to leave a review on your website.

Cross-Sell Recommendations: If the customer has purchased a specific product, send SMS messages with recommendations for complementary or related items. For example, "Loved your new shoes? Check out our matching accessories!"

Exclusive Offers: Send SMS-exclusive offers or discounts to customers who have made a recent purchase. This can encourage repeat business and loyalty.

Return and Exchange Information: If your store has a return or exchange policy, send SMS messages with instructions on how to initiate a return or exchange if needed.

Membership or Loyalty Program: Promote your loyalty program via SMS, inviting customers to join and enjoy benefits such as discounts, early access to sales, or points accumulation.

Product Usage Tips: If the purchased product has unique features or requires special care, send SMS messages with tips on how to use and maintain it.

Reorder Reminder: For consumable products or items with a limited lifespan, send SMS reminders to reorder when it's time to restock.

Abandoned Cart Recovery: If a customer abandoned their cart, send a follow-up SMS with a reminder and an incentive to complete the purchase.

Flash Sales and Promotions: Notify customers about limited-time offers, flash sales, or special promotions via SMS. Create a sense of urgency to encourage immediate action.

Holiday and Birthday Greetings: Send personalized SMS messages on holidays, birthdays, or other special occasions, along with exclusive offers or greetings.

Customer Support: Offer SMS as a direct channel for customer support inquiries. Provide a dedicated number for quick assistance.

Order Status Updates: If there are any delays or issues with the order, proactively inform the customer via SMS and provide options for resolution. Malomo customer use its Problem Orders data to enable this.

Remember to respect customers' preferences and obtain their consent before sending SMS updates. Also, be mindful of the frequency of SMS messages to avoid overwhelming recipients. Tailoring your SMS updates to match customer preferences and the nature of your products can greatly enhance the post-purchase experience and customer satisfaction.

Want to keep learning? Check out these related resources...

Examples of shipping notifications

If you're a visual person, check out our resource library with some examples of email & SMS shipping notifications!

Briogeo tells their customers their order is shipping soon! What's their open rate and CTR on these transactional emails? 59% and 33%. Check out how they get those results

Check out how they get those results

Soylent sends their subscribed customers their segmented Shipment Fulfilled email. Note their highlight of their referral program in their email!

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