Grace Eleyae extends their branded experience post purchase with Malomo

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Grace Eleyae turns shipping into a branded marketing channel to drive sales, welcome new customers, and reduce support

While on a trip to Kenya, Grace Eleyae found herself astonished at the fact that her hair had broken off during a bumpy 8-hour car ride. After years of straightening her hair in the typical fashion, the constant friction combined with the chemicals used to achieve the desired hair style, Grace knew that this was the final straw - there had to be a better way to straighten her hair.

With no solutions in sight, Grace set out to solve this problem herself. The solution? Her infamous Slap, which then led to a full line of modern hair protection products and a company ran by her and her family members, Grace Eleyae Inc..

The Grace Eleyae team developed an amazing brand that celebrates and embraces natural hair, while changing the hair game for good.

Angel Eleyae, CMO of Grace Eleyae and Grace’s sister, wants to ensure that from the moment consumers land on the website, the entire experience is curated to make consumers feel like they're being welcomed into the experience by Grace herself.

After working tirelessly to create a product and experience that aligns with Grace Elayae’s core values, Angel realized they had full control over the consumer’s purchasing experience, but had virtually no control over the post purchase experience. So she set out to find a solution.

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Why Malomo?

Angel knew Grace Elayae needed a shipment tracking experience that gave customers more confidence after they bought and represented their brand when it mattered most.

“We realized we had missed a huge opportunity and some great touchpoints with our customers to build our brand. We didn’t want our consumers to see confusing UPS tracking pages. We wanted to show them a Grace Eleyae experience to make sure they were feeling welcomed into the Eleyae family and stayed excited until their product arrived

Grace Elayae was finally able to take control of their brand and capitalize on the “missed real estate” of shipment tracking. Malomo’s Klaviyo integration and fully customizable tracking page allows Grace Elayae to represent their brand how they want to - with beauty, care, and their signature “happiness guarantee.”

Creating the Perfect Post-Purchase experience

With Malomo, Grace Elayae is able to design beautiful tracking pages that showcase Grace, their products, and their brand. On their tracking page, not only is there shipping information like the estimated delivery date, but the page also displays a video from Grace Elayae herself. In this video, she personally thanks the consumer for her or his purchase and welcomes them into the family. The exact level of personal touch and care Grace puts into her product and her company.

Grace Elayae is able to keep their customers engaged and stay top of mind with them by promoting best sellers, recommending relevant products, and sharing how-to style guides directly on the tracking page. This is something they were unable to do with their experience previously when they were sending customers to a carrier tracking page.

With content curated specifically for consumers, Grace Elayae is seeing:

  • 56.6% open rate on their shipping emails
  • 18.7% click through rate from their tracking page back to the site
  • 9x ROI from the repeat purchases that are occurring through their emails and tracking page.

Now, instead of missing an opportunity to connect with customers, Grace Elayae, communicates with their consumers through every step of the post-purchase experience.

Open rate

of shipping emails


Click thru rate

of tracking page


Welcome to the Family

“Malomo has been a great addition to our marketing stack. We get to provide a branded experience so customers don’t have to deal with UPS as much and we get to provide an experience we’re proud of. This is all while we’re making money from customers buying again while they check their tracking. We love the partnership!”

Angel Eleyae, CMO of Grace Eleyae, Inc.

Ready to set the best first impression with new customers?

Find out how a branded shipment tracking experience can help you drive sales, build customer loyalty, and reduce support