Turning shipping anticipation into relevant education
Another way Mira differentiates themselves from other brands is by providing customers with educational content to elevate their entire experience with Mira.
Using a new device could be a daunting task, and so recognizing this, the Mira team wanted to provide their Easy Start Guide to their customers even before their Mira Analyzer was in their hands. They did this by promoting it on their order tracking email and tracking pages. By educating their customers before their product arrived, their customers could excitedly start using their device right upon opening.
But not only does Mira educate their customers on their products (and their ease of use) but also on a broad range of topics having to do with fertility via their webinars and success stories of other Mira uses. Fertility is unique and personal to each person, so Mira works hard to inspire and support their current and future users. 84% of Mira users conceived in the first 6 cycles of Mira, and what better place to share that with your customer than to do so while they’re waiting for their package (and hopefully the same results)!
By taking advantage of the anticipation customers have after they buy, Mira reinforced relevant, educational and inspirational messages on their branded tracking page. As customers check tracking, the differentiated brand experience is continued, trust is built, and the relationship with customers is strengthened.
By diving deep on their email marketing strategy with the YOCTO and Malomo teams, Mira has turned shipping into a high engagement marketing channel. Mira ensured that their end to end customer experience delivers on their brand promise – a personalized customer experience to match an inherently personalized product.