Build your brand with shipment marketing
As customers interact with your brand’s digital experience, each interaction positively builds or diminishes your brand. Design is a major component of brand-building through digital experience, and that includes not only the visuals your customers see as they experience shopping but also the cadences and channels through which you communicate with them.
Although shipping is typically considered an “operations” responsibility under fulfillment or logistics, ecommerce and marketing leaders should find great value in taking control of the interactions that occur with customers during shipping and how they affect the customers’ perception of the brand.
When every consumer touchpoint represents an opportunity to build or diminish your brand, ensure that the dozens of touchpoints your customers experience after pressing the buy button go to work for you.