Customers expect seamless order tracking from the moment they make a purchase until their package arrives. A Shopify tracking app can help merchants enhance their post-purchase experience, reduce customer inquiries, and build stronger brand loyalty. In this article, we’ll explore the best Shopify track order apps, key features to look for, and how a robust package tracking solution can improve customer satisfaction and drive repeat sales.
Why You Need a Shopify Tracking App
Shopify provides basic order shipment tracking, but customers today expect more. A third party tracking app can bridge the gap by offering real-time tracking updates, branded tracking pages, and automated notifications that keep customers informed every step of the way. Here are some of the key benefits:
- Reduces WISMO (Where Is My Order?) inquiries: Customers can check order status easily, reducing the number of support tickets.
- Improves customer experience: Real-time tracking and proactive updates build trust and satisfaction.
- Enhances branding: A customizable tracking page keeps customers engaged with your brand instead of sending them to a third-party carrier website.
- Drives repeat sales: Many tracking apps allow you to add marketing messages or upsell products directly on the tracking page. And yes, customers purchase from their order tracking page all the time.
Features to Look for in a Shopify Tracking App
Not all tracking apps are created equal. Here are some essential features to consider when choosing the right one for your Shopify store:
1. Real-Time Tracking Updates
Look for an app that provides up-to-date tracking information from multiple carriers, ensuring customers always know where their package is.
2. Branded Tracking Page
A branded tracking page allows you to keep customers on your site rather than redirecting them to a carrier’s website. This feature enhances your brand presence and provides opportunities for additional sales because you can control what's on the page.
3. Automated Shipping Notifications
Customers appreciate timely updates via email or SMS about their shipment’s status. Choose an app that automates notifications at key milestones (e.g., order confirmed, shipped, out for delivery, delivered).
4. Multi-Carrier Support
If you use multiple shipping carriers, ensure the app integrates with all major providers like USPS, FedEx, UPS, and DHL for seamless tracking.
5. Analytics & Insights
Advanced tracking apps provide shipment performance analytics, allowing you to identify delivery issues, optimize shipping methods, and enhance overall logistics.
6. Customizable Marketing Features
Some Shopify tracking apps let you add personalized marketing messages, product recommendations, or discount offers on tracking pages, helping you drive additional revenue.
Top Shopify Tracking Apps in 2025
1. Malomo
Malomo is a premium tracking app that offers a fully branded tracking experience. It turns the transactional experience into a marketing opportunity by keeping customers engaged with your brand. Key features include:
- Customizable tracking pages
- Unlimited branded order tracking pages
- Automated shipping notifications
- Multi-carrier tracking
- Analytics and insights on shipping tracking
- Post-purchase upsells and marketing
2. Narvar
Narvar is another choice for an app, and their pricing is usually better suited for global enterprise brands.
- Real-time order tracking
- Customizable tracking pages
- Performance analytics for shipments
3. Tracktor by ShopPad
Tracktor is another tracking solution that provides real-time updates directly within Shopify. It integrates with major carriers and offers branded tracking pages.
- Order tracking pages
- Detailed shipment history
4. Order Lookup
This app allows customers to track orders using their email and order number but doesn't allow for a fully customizable page to further engage customers.
- Order lookup option
How a Shopify Tracking App Can Boost Your Business
Implementing a Shopify tracking app isn’t just about convenience—it’s a strategic move to improve customer satisfaction and retention. Here’s how it can benefit your business:
- Reduces Support Costs: Automating tracking updates means fewer customer service tickets, allowing your team to focus on other tasks.
- Increases Customer Loyalty: A smooth post-purchase experience keeps customers happy and more likely to return.
- Creates Upselling Opportunities: With branded tracking pages, you can showcase new or other products, special offers, or loyalty programs to returning customers.
- Enhances Brand Trust: Providing accurate and timely tracking builds trust and credibility with customers.
A Shopify tracking app is a must-have tool for any eCommerce business looking to enhance the customer experience and streamline post-purchase operations. Whether you choose Malomo or another solution, investing in a robust tracking system can lead to higher customer satisfaction and increased revenue.
If you’re looking for a way to reduce support inquiries, boost customer retention, and turn order tracking into a branding opportunity, now is the time to integrate a Shopify tracking app into your store.
Ready to improve your post-purchase experience? Explore the best Shopify tracking apps today and take your business to the next level with a free trial of Malomo!
Or, get a free design mockup of what your order tracking page could look like:
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