Customers expect real-time updates on their purchases and they won't settle for less. Transactional notifications and order tracking pages, whether powered through Shop tracking or another platform, have become an essential feature for online stores. They ensure transparency, reduce customer inquiries, and improve the overall shopping experience. But, what happens when you take that blank page and market to your audience on it? That's what branded tracking solutions solve for, but first let's make sure we're on the same page with Shop tracking.
What Is Shop Tracking?
Shop tracking refers to the software owned by Shopify that updates based on shipment status. It's sent to your customers in shipping notifications so they know when their order is expected to arrive. Shopify order tracking is a good starting point for brands, but there are lost opportunities and revenue left on the table when using Shopify's offering.
Why Is Shop Tracking Important?
- Enhances Customer Experience – Customers appreciate knowing where their orders are and when to expect delivery.
- Reduces Support Requests – Fewer “Where is my order?” (WISMO) inquiries mean less strain on customer service teams.
- Boosts Brand Trust – Transparency in order tracking builds credibility and loyalty.
- Minimizes Delivery Issues – Customers can address potential problems like incorrect addresses before it’s too late.
How Does Shop Tracking Work?
- Order Confirmation – After a purchase, customers receive a confirmation email or SMS with tracking details.
- Carrier Updates – Shipping providers update tracking information as the package moves through different checkpoints.
- Delivery Notifications – Customers are notified when their package is out for delivery and when it arrives.
Best Tools for Shop Tracking
Several tracking solutions help businesses provide seamless updates to their customers:
- Shopify Order Tracking Apps – Apps like Malomo, Route, and AfterShip integrate directly with Shopify stores.
- Carrier-Specific Trackers – USPS, FedEx, UPS, and DHL offer tracking portals for their shipments.
- All-in-One Carrier Tracking Platforms – Services like 17Track and ParcelTrack consolidate multiple carriers into one dashboard.
How to Enhance Order Tracking Beyond Basic Shop Tracking
If a brand wants more than what standard shop tracking offers, they can implement additional features to elevate the customer experience with easy to install Shopify storefront apps like Malomo that:
- Branded Tracking Pages – Fully customize tracking pages with brand colors, logos, and promotional content.
- AI-Powered Predictive Tracking – Use AI to provide more accurate delivery estimates and predict delays.
- Real-Time Customer Support Integration – Embed chat support or AI-driven assistants within the tracking page.
- Personalized Delivery Updates – Offer tailored notifications based on customer preferences and previous interactions.
- Loyalty and Engagement Incentives – Use tracking pages to showcase loyalty programs, promotions, or upsell opportunities.
Tips for Optimizing Shop Tracking
- Enable SMS and Email Alerts – Keep customers informed through their preferred communication channels.
- Provide Estimated Delivery Dates – Set clear expectations to reduce frustration.
- Offer Proactive Support – If there’s a delay, notify customers and offer solutions.
- Leverage Data Analytics – Use tracking data to understand delivery trends and enhance logistics efficiency.
Order tracking is no longer a luxury—it’s a necessity. Implementing a reliable tracking system improves customer satisfaction, reduces support inquiries, and builds brand trust. By leveraging the right tools and strategies, businesses can offer a seamless post-purchase experience that keeps customers coming back. For brands looking to take their order tracking to the next level, integrating advanced features like AI-driven insights, real-time support, and solutions like Malomo can offer a competitive edge and drive customer loyalty.
