Shopify Email Marketing

Unlock revenue you didn't even know you have – build, test and optimize personalized, branded Shopify confirmation emails right from the ESP you already use.

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Find out how custom-branded, automated post-purchase notifications can transform your ecommerce business

It's no secret that marketing has changed significantly over the past few decades. Whereas people used to rely on print ads and radio spots for their marketing, technology has changed everything. Now people use the internet to search for products, goods, and services. This is why websites, email, and social media has become so important for any company that is looking to grow and expand in today's age. This is where Shopify email marketing is here to provide assistance.

Shopify can provide an array of email marketing services. Ranging from sending advertisements to customers to generating listserves, sharing graphics, and communicating information about special offers or changes in the business, Shopify email marketing can be helpful for any business looking to grow or expand. Shopify automated emails can help companies reach a large number of people in a short amount of time. Of course, there are plenty of Shopify email marketing options that can help people customize their emails to meet the individual needs of the consumer. With the expectations of your customer base growing quickly, it is important for everyone to meet the consumer where they're at to grow their customer base. Shopify email marketing integration is one of the many ways that businesses can customize their online platform to make it more convenient for the consumer.

At the same time, there are a lot of demands on the time of a business owner. Many people simply do not have time to customize their emails and the flow of information to meet their needs. They need to meet with business leadership, develop their products, and grow their business. Despite this, the importance of customizing emails is still important. This is where we come in.

We at Malomo understand that it is hard for businesses to not only attract customers but also retain them. With the demands of customers everywhere regularly changing, it is important for companies to look at their business as a brand. Our platform is here to help companies build brand loyalty. This means making sure that the customer has a memorable experience. The interactions between the company and the customer are important and they cannot be taken for granted. Companies need to make sure that their brand leaves an impact on the consumer in a positive manner. Businesses need to rely on professionals to make this happen. This is the job of Malomo. The importance of brand loyalty cannot be overstated.

Best Email App For Shopify 2019

There are many companies that have found the values of using Shopify to help grow a business. Shopify is a great way for companies to grow their brand, connect with consumers, and build their business. At the same time, a Shopify email marketing program is a good starting point; however, it will not take a company all the way to its final goal. There are important apps that people can rely on to make their Shopify email marketing program that much better. There are a few factors that people should look for in the best free email marketing app for Shopify 2019.

The Importance of Contact Syncing

When looking for the best Shopify email marketing app 2019, it is important to find an app that will provide contact syncing. This is important because the contact details and purchase history of the company’s prior customers, as well as their new ones, should be able to work directly with the email tool. Many apps will automatically take the contacts out of Shopify and set the appropriate subscription status based on the opt-in option at checkout. If the app is not able to do this, it only creates more work for the company. Make sure the best free email marketing for Shopify will do this.

Automatic, Triggered Campaigns are a Must

Another important component of the best free email marketing for Shopify is the automated (or triggered) campaigns. It is vital for automated campaigns to be present in any top email marketing tool. Examples of important automated campaigns include order confirmations, cross-selling or upselling promotions, an abandoned cart, and recommended product emails. These campaigns are vital because they improve the experience of the customer while also increasing the sales numbers of the store. When looking for the best email marketing apps for Shopify 2019, look for automated/trigger campaigns.

Rapid Reporting with Every Email

The best email marketing for Shopify 2019 should also carry out automated reporting. With every email that is sent out, the app should be able to respond with a revenue amount. After all, these marketing campaigns need to be tracked with quantitative metrics so that adjustments can be made if required. The reporting feature should include the revenue, what was sold, when it was sold, and automatically log it with the customer’s purchase history for future reference. The ability to generate automatic information for the business to analyze is vital. This is an important component of the best free email marketing app for Shopify 2019.

Ecommerce Email Marketing Software

E-commerce email marketing software, such as Klaviyo or Omnisend email marketing, has become a backbone for countless marketing campaigns. Furthermore, some marketing analysts have a hard time envisioning a successful marketing campaign without the use of email marketing. Of course, it is important for people to take the time to understand how email marketing software functions. Every company is different and it is important to find software that is going to match well with the needs of the company. With this in mind, there are a few advantages and disadvantages that come from using e-commerce specific email marketing software.

Advantages

Targeted Dialogue: One of the key advantages of employing software that is specific to email marketing in the field of e-commerce is targeted dialogue. This software provides companies with the opportunity to generate a conversation around a topic that the customers want to learn more about. There are opt-in and opt-out services that are available in email campaigns. This allows the business to target their emails to people who are truly interested in learning more.

Brand Awareness: This software also helps the company build brand awareness among its customer base. By sending out emails on a regular basis, customers are going to remember the brand of the company. This helps promote the business

Disadvantages

Flexibility: When someone uses e-commerce email marketing software, the program is targeted specifically to those in the field of e-commerce. Therefore, the software might lack some of the features that people might see with a more generalized program.

Attention: Even though customers can “opt-in” to receive certain emails, it can still be hard for the business to grab the customer’s attention. This requires a lot of time and thought in order to craft an appropriate subject line.

Factors to Consider

With these advantages and disadvantages in mind, it is important for every business to think about a few important factors regarding the various email campaign platforms.

Customer Support: The technological support of email marketing software is also an important consideration. If something goes wrong with the software, there needs to be an expert on the other end who can help the company get back on track.

User-Friendly: The software needs to be user-friendly. The buttons need to be intuitive. The commands should be easy. If the platform is user-friendly, it is easier to generate and employ an email marketing campaign.

Cost: Every business is focused on its bottom line. The cost of the software should be appropriate both for the product and the bottom line of the business. Nobody wants to pay more than they should.

Best Shopify Apps 2019

Those who are familiar with Shopify know that it is important to employ the latest apps. These apps are important because they can add important functions to the online store, automate certain processes, and make the experience more user-friendly.

Furthermore, there is a lot of competition in the online world. The best free Shopify apps 2019 are likely not the same ones as in 2018. Those who would like to stay ahead of the competition need to keep up with the best Shopify apps Reddit. Customers are going to expect those on Shopify to remain up to date when it comes to the world of applications.

Customers who come across the most recent, top-notch apps on Shopify are more likely to purchase something from that store. They know that the owner is putting in a lot of time and effort into creating a positive experience for the consumer. In this fashion, staying up to date on the latest apps will build brand loyalty. Therefore, businesses need to keep up with the best Shopify apps to increase sales.

Shopify Apps

Over the past few years, Shopify has quickly grown to become one of the leaders in the industry. Shopify takes a lot of time to conduct its research and figure out what the customer wants when they visit the site. They use this information to grow their apps in an appropriate way. As more people use Shopify, there are more resources available to come up with the newest, most advanced apps, such as the must-have Shopify apps for dropshipping.

As a result, the app marketplace has grown and the Shopify ecosystem has evolved to create a truly unique and helpful place that will grow someone's e-commerce company. Shopify integrations have become more advanced and those using this platform will want to check out the best Shopify apps for dropshipping.

In the coming years, Shopify is only going to continue to grow and expand in an effort to meet the demands of their consumers. This commitment to excellence has made Shopify one of the most recognizable leaders in the industry.