Shipping Email Template for Your Ecommerce Shopify Brand

Shipping emails are crucial when it comes to updating your customers, so you want to make sure you have all crucial information and optimize it to drive further customer engagement. Check out these shipping email templates to get inspiration...

Shipping Notifications2


In the eCommerce world, effective communication is key to building trust and ensuring customer satisfaction. Among the many tools available to online retailers, order tracking and shipping email templates play a significant role in shaping the post-purchase experience. This guide explores these essential components, offering strategies, examples, and best practices to help you create an exceptional customer journey with your purchase emails.

What Are Shipping Emails?

A shipping email is a communication sent to customers to provide updates on their order status, typically including information such as shipping confirmation, tracking links, and estimated delivery dates. These emails keep customers informed and engaged throughout the shipping process. Many ecommerce brands choose to include a tracking page link in their shipping emails that directs customers to a branded tracking/order status page.

A brandedtracking/order status page is a dedicated webpage where customers can view real-time updates about their order. It often includes features like an order summary, tracking information, delivery status, customer support links, cross/upsells, social media, and other branded content. Together, these tools enhance transparency and provide customers with a seamless post-purchase experience.

Why Shipping Emails Matter

Building Trust and Reducing Anxiety

When customers place an order, they want to know exactly what happens next. Providing clear and regular updates through tracking emails and a dedicated status page tracker reduces anxiety and builds trust.

Boosting Brand Loyalty

A seamless and transparent order tracking process reassures customers that your brand is reliable, encouraging repeat purchases and long-term loyalty.

Reducing Customer Support Queries

Customers who can easily access their order status through well-designed emails and status pages are less likely to contact your support team, reducing operational overhead and WISMO tickets.

Examples of Brands Excelling at Order Tracking

A lot of Shopify brands are using Malomo to fully brand their post-purchase experience and are CRUSHING it. Here are some visual examples you can use as templates as well as a link to Malomo's library full of shipping email templates and order status page examples.

Examples of shipping emails

We're happy to share how leading Shopify brands are making sure their customer experience stands out and drives more to their bottom line with shipping emails and branded order tracking.

Briogeo em

Briogeo tells their customers their order is shipping soon! What's their open rate and CTR on these transactional emails? 59% and 33%. Check out how they get those results

Check out how they get those results
Soylent subscriber

Soylent sends their subscribed customers their segmented Shipment Fulfilled email. Note their highlight of their referral program in their email!

Read More
Drmtlgy tp

DRMTLGY built a fully custom order tracking page with the Malomo.js through our Shopify Integration. They also use Klaviyo, Attentive, Rebuy, Octane AI, and Gorgias to strengthen their post-purchase experience.

Thread TP 2

Thread uses clickable images to increase awareness for their ambassador program, the Attentive integration to guide customers to sign up for SMS, and Elfsight to pull in their social media.

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Components of an Effective Shipping Email Template

  1. Clear Subject Line
    • Ensure the subject line communicates the purpose of the email directly.
    • Example: "Your Order #12345 is On Its Way!"
  2. Personalized Greeting
    • Address the customer by name to add a personal touch.
    • Example: "Hi Alex, here’s the latest update on your order!"
  3. Order Details
    • Include key information such as order number, items purchased, and expected delivery date.
  4. Tracking Link
    • Provide a direct link to track the shipment in real-time. We should note that you could either send customers to a carrier tracking page (mostly all-white page with bare-bones tracking number) or a branded tracking page page (customized with your brand, cross/upsells, social media, and more)
    • Example: "Track your order here: [Tracking Link]"
  5. Branding Elements
    • Incorporate your logo, brand colors, and tone to reinforce brand identity. For Shopify brands, this is only possible by enabling a third-party tracking app like Malomo.
  6. Contact Information
    • Ensure customers can easily reach out for assistance if needed.

Example of an Shipping Email Template with Copy Suggestions:

Subject: Your Order #12345 is On Its Way!
Body:

Hi Alex,

We’re excited to let you know that your order is on its way! Here are the details:

  • Order Number: #12345
  • Items: [List of Items]
  • Estimated Delivery Date: January 20, 2025

Track your shipment in real-time: [Tracking Link]

Thank you for shopping with us! If you have any questions, feel free to contact us at [email protected].

Happy shopping,
The YourBrand Team

Designing an Effective Order Status Page

Key Elements of an Order Status/Tracking Page

  1. Dynamic Updates
    • Display real-time tracking updates and delivery statuses.
  2. Order Summary
    • Include details such as order number, items, and total price.
  3. Estimated Delivery Time
    • Clearly state the expected delivery date and time.
  4. Customer Support Options
    • Provide easy access to FAQs and support contact details.

Example of an Order Status Page Layout:

Header: YourBrand Logo | Order Status

Section 1: Order Summary

  • Order Number: #12345
  • Date: January 10, 2025
  • Total: $150.00

Section 2: Tracking Information

  • Current Status: Out for Delivery
  • Estimated Delivery: January 20, 2025

Section 3: Need Help?

  • Contact Us: [Support Link]
  • FAQs: [FAQs Link]

Best Practices for Order Tracking and Status Pages

  1. Mobile Optimization
    • Ensure emails and status pages are responsive and easy to navigate on all devices. Many consumers check their order status/order tracking page via their phones.
  2. Proactive Updates
    • Send shipping notifications at every significant stage of the delivery process. This includes updates such as order confirmed, shipped, out for delivery, and delivered.
  3. Engaging Design
    • Use appealing visuals and clear layouts to enhance the user experience.
  4. Personalization
    • Incorporate customer names and purchase details to make communication feel tailored.
  5. Transparency
    • Provide accurate and honest updates to manage expectations effectively.

Shipping email templates are super useful and quick ways to enhance the post-purchase experience. By incorporating the elements and examples discussed in this guide, you can build trust, improve customer satisfaction, and foster brand loyalty all while generating revenue post-purchase. Start optimizing your post-purchase communication today to set your brand apart from the competition.

Want to keep learning? Check out these related resources...

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