In the eCommerce world, effective communication is key to building trust and ensuring customer satisfaction. Among the many tools available to online retailers, order tracking and shipping email templates play a significant role in shaping the post-purchase experience. This guide explores these essential components, offering strategies, examples, and best practices to help you create an exceptional customer journey with your purchase emails.
What Are Shipping Emails?
A shipping email is a communication sent to customers to provide updates on their order status, typically including information such as shipping confirmation, tracking links, and estimated delivery dates. These emails keep customers informed and engaged throughout the shipping process. Many ecommerce brands choose to include a tracking page link in their shipping emails that directs customers to a branded tracking/order status page.
A brandedtracking/order status page is a dedicated webpage where customers can view real-time updates about their order. It often includes features like an order summary, tracking information, delivery status, customer support links, cross/upsells, social media, and other branded content. Together, these tools enhance transparency and provide customers with a seamless post-purchase experience.
Why Shipping Emails Matter
Building Trust and Reducing Anxiety
When customers place an order, they want to know exactly what happens next. Providing clear and regular updates through tracking emails and a dedicated status page tracker reduces anxiety and builds trust.
Boosting Brand Loyalty
A seamless and transparent order tracking process reassures customers that your brand is reliable, encouraging repeat purchases and long-term loyalty.
Reducing Customer Support Queries
Customers who can easily access their order status through well-designed emails and status pages are less likely to contact your support team, reducing operational overhead and WISMO tickets.
Examples of Brands Excelling at Order Tracking
A lot of Shopify brands are using Malomo to fully brand their post-purchase experience and are CRUSHING it. Here are some visual examples you can use as templates as well as a link to Malomo's library full of shipping email templates and order status page examples.