Effective communication is key to ensuring smooth order fulfillment and customer satisfaction in e-commerce. One of the most crucial aspects of this process is sending a delivery notice letter, or a delivery email, to inform customers that their order has been shipped and is on its way. A well-crafted delivery notice not only sets clear expectations but also enhances your brand’s professionalism and trustworthiness.
In this guide, we’ll explore the importance of a delivery notice letter, key elements to include, and provide a sample letter template to help streamline your e-commerce business communications.
What is a Delivery Notice Letter?
A delivery notice letter is a transactional communication sent by an e-commerce brand to notify a customer that their order has been dispatched. This letter serves multiple purposes, such as confirming shipment details, providing tracking information, and ensuring customers are aware of when to expect their package. For online retailers, a well-structured delivery notice is a key touchpoint in enhancing post-purchase communication.
Why is a Delivery Notice Letter Important for E-commerce Brands?
- Enhances Customer Experience: Keeping customers informed builds trust and reduces uncertainty about their order’s arrival.
- Reduces Support Inquiries: By proactively sharing shipping details, businesses can minimize customer service requests related to delivery status, freeing up resources for other areas. These tickets are called 'Where is my order?' or WISMO tickets.
- Boosts Brand Loyalty: A professional and timely delivery notice reassures customers and increases the likelihood of repeat purchases.
- Manages Customer Expectations: Clearly communicating estimated delivery times reduces frustration and confusion regarding shipment delays.
- Encourages Engagement: Including links to customer accounts, tracking portals, or promotional offers keeps customers engaged with the brand even after their purchase.
- Increases Revenue: This can only be done through delivery notices when brands choose to use a third-party platform like Malomo to brand their transactional email/SMS and order tracking.
Key Elements of a Delivery Notice Letter
When drafting a delivery notice for your e-commerce brand, make sure to include the following essential components:
- Company Information – Clearly display your e-commerce store name, website URL, business address, and contact details.
- Recipient’s Details – Customer’s full name and shipping address to personalize the experience.
- Date of Dispatch – The exact date the order was shipped to help customers track their package.
- Order and Tracking Information – Order number, carrier details, tracking number, and a direct tracking link.
- Estimated Delivery Date – A realistic delivery window to manage expectations.
- Delivery Instructions or Signature Requirements – If applicable, let customers know if they need to be present to receive the package or if a signature is required.
- Customer Support Contact – Provide customer service details in case customers have any concerns or inquiries.
- Cross-Selling or Promotional Offers – Encourage repeat business by including discount codes, referral incentives, or featured products.
- Closing Note – A thank-you message to reinforce positive customer relations and satisfaction.
Sample Letter of Delivery Notice for E-commerce Brands
[Your E-commerce Brand Name]
[Your Business Address]
[City, State, Zip Code]
[Support Email]
[Customer Service Phone Number]
[Date]
To:
[Customer Name]
[Customer Address]
[City, State, Zip Code]
Subject: Your Order #[Order Number] Has Been Delivered!
Dear [Customer Name],
Great news! Your order #[Order Number] has been delivered to your doorstep. Below are your shipment details:
- Shipping Carrier: [Carrier Name]
- Tracking Number: [Tracking Number]
- Delivery Notes: [If applicable, mention whether there was a signature or if it was left at a designated location.]
To manage your order and view past purchases, visit your account here: [Insert Customer Account Link]
If you have any questions about your shipment, please reach out to our customer support team at [Support Email/Phone Number]. We’re happy to help!
As a token of our appreciation, enjoy [Discount Offer/Referral Bonus] on your next purchase with us. Use code [Discount Code] at checkout!
Thank you for shopping with [Your Brand Name]. We appreciate your business and can’t wait to serve you again!
Best regards,
[Your Name]
[Your Position]
[Your E-commerce Brand Name]
Delivery Notice and Shipping Email Examples for Ecommerce Brands
In addition to having a template for how you could write your delivery notice, we also find it helpful to show visual examples of how leading ecommerce brands are branding their shipping emails and order tracking to make their customer experience that much better. Please note that these companies are powering their transactional notifications and branded tracking with Malomo, you won't be able to brand your post-purchase experience like this with Shopify's out-of-the-box functionality.
Other Shipping Email Examples for Ecommerce Brands
Outside of delivery notices, there are a lot of other shipping emails ecommerce brands send their customers, like 'order confirmed', 'order in-transit', 'out for delivery', and delivery exceptions like 'available for pickup', 'delayed', and 'delivery attempted'.
Here are some sample letters/emails for the shipment status 'order in-transit':
Here are some sample letters/emails for the shipment status 'out for delivery':
Here are some sample letters/emails for delivery exceptions:
A well-written delivery notice letter is a simple yet powerful tool for improving customer communication and loyalty in e-commerce. By keeping customers informed about their orders, businesses can reduce uncertainty, build trust, and create a seamless post-purchase experience. Use the sample template above to craft professional and effective delivery notices that not only provide essential shipping details but also enhance customer engagement and brand loyalty.
Want to keep learning? Check out these related resources...
- 6 Shipping Notification Best Practices to Reduce Costs and Increase Sales
- How SMS shipping updates improve the customer experience
- Eight Creative Ideas to Beef Up Your Transactional Emails
- How To Communicate Delivery Delays To Customers
- 9 Best Practices for Ecommerce Order Confirmation Emails
- 6 Revenue-Generating Order Status Emails You May be Missing
- Create Order Confirmation Email Klaviyo
- Take your SMS strategy up a notch with Klaviyo & Malomo
