Subscriber vs On Demand Email Flow

Tailor your notification messages to subscribers vs on demand customers.

In this example, the flow first checks if this is the customer is a subscriber. It will then check if the customer accepts SMS messages. You can tailor your SMS and email messages to share more meaningful information depending on if they are a subscriber or on demand customer.

A customer example: Soylent

From their segmentation in Klaviyo, Soylent personalizes their post-purchase flows to maximize the customer's experience.

Their On-Demand customers (left) receive an email without a CTA to their referral signup whereas their Subscriber customers (right) receive an email encouraging them to refer a friend.

For their On-Demand customers who purchase from them periodically, Soylent sends their customers a Shipment Fulfilled email linking to a personalized tracking page.

Soylent sends their subscribed customers their segmented Shipment Fulfilled email. Note their highlight of their referral program in their email!

Then, when their customer clicks through their email to track their package, they're brought to a beautifully branded and personalized tracking page based on their customer profile.

Soylent's email segmentation for On-Demand customers (left) brings them to a tracking page that drives them to subscribe and save or purchase more in the cross and upsell section with dynamic products.

The tracking page for customers that are already subscribed (right) to Soylent focuses more on education by displaying four featured blog posts and their referral offering.

Soylent segments their post purchase experience for subscribers vs non-subscribers. On their non-subscriber page they the Rebuy integration to display dynamic product recommendations, FeedGrabbr to populate their blog, Superfiliate to display their referral program, and Elfsight to pull in their social media.

Soylent segments their post purchase experience for subscribers vs non-subscribers. On their subscriptions page they use FeedGrabbr to display their blog, Superfiliate to display their referral program, and Elfsight to pull their social media posts.

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