Episode 23: How to properly incentivize referred customers

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;
- Key benefits of referral and loyalty programs
- KPIs to pay attention to
- Why referral channels are great for growth
- What incentives are successful and motivating to your customers
- Scaling word of mouth marketing
Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.
Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.
