Episode 23: How to properly incentivize referred customers

Episode 23 friendbuy

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;

  • Key benefits of referral and loyalty programs
  • KPIs to pay attention to
  • Why referral channels are great for growth
  • What incentives are successful and motivating to your customers
  • Scaling word of mouth marketing

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.

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