Post Purchase Thank You Email

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Find out how custom-branded, automated post-purchase notifications can transform your ecommerce business.

If you've sold products or services for any length of time, you know that the only thing better than making that initial sale to a customer is building an ongoing sales relationship with that customer. That's where mastering the art of the post purchase thank you email comes into play. These emails are automated messages that go out as soon as your customer has made that all-important first purchase -- and any time the customer makes followup purchases. Once you know how to write a professional thank you email, you'll have gained a critical skill for growing and maintaining your clientele. These messages make your customers feel valued, pique their excitement about the purchase that they've just made, and whet their appetites for additional purchases down the road.

A typical thank you email after purchase starts off with such expected (but gracious) phrases as, "Thank you for your purchase," "Thank you for ordering with us," or some other "thank you for shopping with us" message. If you're contacting an established customer, you may also send a "Thank you for your business" statement that gently reminds the customer of the mutually satisfactory bond that has been established between you. You'll also want to include details about the purchase itself, from the product description to the payment method and anticipated arrival date. Make sure that you include an invitation to contact you with any questions or concerns, a link back to your site to begin a new shopping journey if desired, and additional shopping ideas in your thank you note to customer for purchase.

Post Purchase Email Examples

What should your post purchase drip campaign actually look like, and how should you implement it? Email design and post purchase automation trends are constantly changing, so don't get set in your ways of follow just one example of a successful Shopify post purchase email design. Study what other ecommerce shops are doing, taking inspiration from their designs and content ideas, from their post purchase email subject lines to their visual layouts. Additionally, pay attention to the different emails used in their post purchase flow. For example, a typical Klaviyo post purchase flow includes specific emails that are sent according to conditional split points such as whether the customer represents new or repeat business, or whether their purchase was over $100.

After the initial thank you email and transactional information has been sent to a customer following a purchase, it's time to get some feedback from that customer. Look at some post purchase review email samples from Shopify apps such as Klaviyo to draw inspiration and spark your own ideas. Some products make it easy to ask for reviews – for example, if you've just sold a customer a mattress, it's only natural to send an email that says, "How did you sleep? Tell us!" You can also ask customers to review their experience with you as a company. Find out how they feel about your ecommerce platform navigation, how well your customer service team addressed any issues that came up, how satisfied they are with the shipping and delivery process, and how likely they would be to order from you again.

After Purchase Email Flow

How you handle your after purchase email flow can make all the difference between retaining your customers and scaring them off. Send emails that contain the wrong kind of message, or send emails too sporadically, and your customers won't pay any attention to them; send email too frequently or insistently, and you'll come across as pushy or annoying. Each followup email after purchase should arrive at a sensible point in the post-purchase journey and make the right statement for that particular interval or circumstance.

Let's look at an after purchase mail example as an illustration of how you might conduct a sensible, effective post purchase flow. If you promise delivery of an item with, say, 9 days, you might program your email platform to send an email 2 days after the purchase date inviting the customer to join your loyalty program. If your delivery runs late, have an automated discount offer standing by to go out automatically by way of apology. A few days after successful delivery, send a "How did we do?" email. (This is also a good time to solicit reviews.) A few days after that email, send another email bursting with fresh shopping suggestions. This cross-sell email could lead off with a statement such as, "People who bought [the previous purchase] are also interested in...." or, "Try these suggestions to complement your recent purchase." You may well end up receiving a number of additional orders from that customer within days of their initial purchase!

Reorder Email Examples

Some products are meant to last for years, while others tend to run out and require periodic reorders. If you're selling the latter, you want to make certain that you have an array of repeat purchase emails ready to go. Reorder reminder emails can jog buyer's memories that it's time to get those additional packs of razor blades, non-sugar sweeteners or eyeglass lens wipes. Take a look at Shopify and other ecommerce platforms -- or simply browse through your own past emails from online providers -- to evaluate reorder email examples and come up with ideas of your own.

You might feel as if you're chasing after "lost" business, but don't be surprised to find a lot of that business returning to you. There's no doubting that repeat purchase email campaigns work. Repurchase emails boast the highest click-to-open rates of any emails in the post purchase email lifecycle -- an astonishing 53 percent. This success may be because the target audience is extremely narrow, pure, and pre-qualified compared to customer at early stages of the post purchase journey. One of the best examples is the tried-and-true restock email, which you can send out to alert your customers every time you receive a fresh stock of whatever they bought from you in the past. Other replenishment email examples include new sales suggestions for a new season, such as summer fashions or winter holiday gift ideas. You may want to have a different email reorder template for different types of repurchase emails.

Shopify Email Notifications

If you're an ecommerce business, you almost certainly use (or will be using) Shopify. This cloud-based ecommerce platform serves as home base for countless companies who sell their goods over the Web. As part of it’s comprehensive range of services, Shopify handles its clients' email notifications by default. This approach, unfortunately, has certain disadvantages. The Shopify order email notification format is not only somewhat drab, but it also allows very little modification and customization through the platform itself. Shopify can make this process easier by providing their own free Shopify email templates. But since Mailchimp left the scene as one of Shopify's partner platforms, taking its template options with it, ecommerce business owners have found their customization options even more limited.

This where Malomo can come to your rescue. We can personalize your Shopify email template variables to make sure that your logo, color scheme, and other brand identifiers are proudly (and consistently) on display in every email you send. From that initial Shopify thank you email to each followup sales touch in your Shopify drip email marketing campaign, you can rest assured that you're sending your message exactly the way you want it to go out, without feeling like you're trying to shoe-horn your brand into someone else's constraints. Since we also integrate seamlessly with Klaviyo, your customers' shipping experience will support and reinforce the positive impressions they're getting from your personalized emails. The final result has the congruency you need to build a more powerful ecommerce presence.

Best Email Subject Lines 2019

What do you do to attract your email recipients' attention? In the past, you've probably found yourself dreaming up unusual or funny email subject lines for friends or colleagues. Garnering the attention of your customers in a meaningful (and hopefully lucrative) way, however, requires a delicate touch and a strong knowledge of some basic best practices. One reassuring and useful thing to keep in mind is that your first choices for retail email subject lines certainly don't have to be your only ones. Some 47 percent of marketers perform A/B testing on their email subject lines, noting which choices yield the best results.

How do consumers determine whether they're going to click on your thank you message, followup recommendation, or replenishment email subject lines? Different audience segments, positioned at different points in the customer journey, will be attracted to different approaches. If your customer has just made a purchase, for instance, a warm, personal approach that uses the customer's first name can help break the ice. Busy, news-minded customers will respond to bulletin-like subject lines that convey a sense of urgency. Established/returning customers will be open to receiving emails sporting catchy, humorous, or casual subject lines. Regular customers who appreciate the concept of added value will be intrigued by helpful informational emails with "how-to" subject lines. The better you know your customer, the more accurately you can target their needs and preferences through your email subject lines.