Top Ten Strategies for Your Post Purchase Process

Everything you need to know about improving the post-purchase experience

1. Order Confirmation

Immediate Confirmation: Send an order confirmation email as soon as the purchase is made. Include order details, estimated delivery time, and contact information for customer service

Personalization: Personalize the email with the customer’s name and details about the purchased items.

Learn more about the order confirmation email:

2. Shipping Updates

Regular Updates: Keep customers informed about the status of their shipment with regular updates at key stages (e.g., order received, order processed, order shipped, out for delivery, delivered).

Tracking Information: Provide tracking numbers and links to track their order in real-time.

Tracking Page: Create a branded tracking page on your site so you aren’t wasting 15-20% of your web traffic by pointing customers to a carrier tracking page.

Shopify shipping notifications are the most popular type of shopify notification emails sent to customers on the platform. These automated notifications keep customers informed about the progress of their orders. From the moment an order is placed until it reaches the customer's doorstep, shipping notifications provide real-time updates on important details such as shipment tracking numbers, expected delivery dates, and any potential delays in transit. Merchants build trust and strong relationships with their customers by keeping them informed about their purchases.

Learn more about shipping updates and branded order tracking:

3. Delivery Experience

Timely Delivery: Ensure that the delivery times are accurate and strive to deliver within or before the estimated window.

Unboxing Experience: Enhance the unboxing experience with branded packaging, thank-you notes, or small freebies.

Learn more about creating the ultimate delivery experience:

4. Post-Delivery Communication

Delivery Confirmation: Send a delivery confirmation email once the package is delivered.

Follow-Up: After a few days, send a follow-up email to ensure the customer is satisfied with their purchase. Include options for providing feedback or contacting customer support.

Learn more about delivery confirmation notifications:

5. Customer Support

Easy Returns and Exchanges: Make the return and exchange process straightforward and hassle-free. Clearly outline the steps on your website and in your communications.

Responsive Support: Provide multiple channels for customer support (email, chat, phone) and ensure that queries are answered promptly and helpfully.

Learn more about post purchase support:

6. Feedback and Reviews

Request Reviews: Encourage customers to leave reviews on your website or other review platforms. Offer incentives like discounts on future purchases for leaving a review.

Survey: Send out a brief survey to gather feedback on their shopping experience. Use this feedback to improve your processes.

7. Loyalty Programs and Incentives

Rewards Programs: Implement a loyalty program where customers can earn points for every purchase, which can be redeemed for discounts or special offers.

Exclusive Offers: Send exclusive discounts or early access to new products to past customers.

Learn more about ways to increase loyalty members:

The evolution of Calidad Tools' loyalty program from 1.8% to 17.8%

8. Personalized Recommendations

Product Suggestions: Use data from past purchases to recommend complementary or similar products.

Personalized Content: Send personalized emails with product recommendations based on their browsing and purchase history.

9. Engagement and Content

Educational Content: Share content related to the purchased product, such as how-to guides, care tips, or usage ideas.

Community Building: Invite customers to join your social media communities or participate in online events or webinars.

10. Continuous Improvement

Analyze Data: Regularly analyze customer feedback, reviews, and post-purchase behavior to identify areas for improvement.

Adapt and Evolve: Continuously refine your post-purchase processes based on the insights gathered from customer interactions and feedback.

Shipping Reporting: A Guide for Ecommerce Brand Operators

By implementing these strategies, an ecommerce brand can create a seamless and positive post-purchase experience that not only satisfies customers but also turns them into loyal advocates.

Examples of shipping notifications

If you're a visual person, check out our resource library with some examples of email & SMS shipping notifications!

Briogeo tells their customers their order is shipping soon! What's their open rate and CTR on these transactional emails? 59% and 33%. Check out how they get those results

Check out how they get those results