Providing an exceptional post-purchase experience is just as important as acquiring new customers. For Shopify brands, order tracking software is a game-changer that not only improves customer satisfaction but also boosts brand loyalty and repeat sales. This guide will explore the importance of delivery tracking and how Shopify brands can leverage it to enhance their operations.
What Is Order Tracking Software?
Order tracking software is a tool that allows businesses to provide real-time updates to customers about their orders. From dispatch to delivery, package tracking software ensures that customers stay informed every step of the way. It integrates seamlessly with carriers and e-commerce platforms like Shopify, streamlining the tracking process for businesses and shoppers alike.
Why Shopify Brands Need Order Tracking Software
- Enhanced Ecommerce Customer Experience
Studies show that 97% of shoppers want to track their orders. By offering real-time tracking, Shopify brands meet customer expectations and build trust. For example, a Shopify store selling handmade candles can use tracking updates to reassure customers about their order’s progress, creating a more reliable shopping experience. - Reduced Support Tickets
Order-related inquiries make up a significant portion of customer service requests. Shipping tracking software reduces these inquiries by providing customers with self-service tracking options. For instance, a fashion brand can significantly cut down on "Where is my order?", or WISMO, emails by offering live tracking links in order confirmation emails and other shipping notifications. - Brand Loyalty and Retention
A seamless post-purchase experience keeps customers coming back. Tracking software helps Shopify brands deliver that experience with timely updates and proactive communication. A coffee subscription service, for example, could use tracking updates to remind customers of upcoming deliveries, encouraging them to renew their subscription. - Customizable Tracking Pages
Some order tracking solutions allow brands to create branded tracking pages, which really brings a next-level post-purchase experience. These pages can feature your brand’s logo, colors, and marketing content, turning a mundane tracking experience into an engaging brand interaction. For example, a skincare company can use these pages to promote complementary products or offer discounts for repeat purchases.
Top Features to Look for in order Tracking Software
- Real-Time Updates
Ensure the software provides accurate, real-time updates on shipment status. For example, updates like "Out for Delivery" or "Delivered" keep customers informed. - Carrier Integration
The software should support multiple carriers, especially those your Shopify store uses. If you’re shipping internationally, make sure the software integrates with global carriers like DHL and FedEx. - Custom Branding
Look for tools that allow you to customize tracking pages and emails with your brand’s identity. For example, a boutique clothing store can add seasonal promotions or social media links to tracking emails. - Analytics and Insights
Choose software that offers data on delivery performance and customer behavior, helping you optimize your logistics and marketing strategies. For example, tracking delays with specific carriers can help you decide on better shipping partners. - Proactive Notifications
Automated SMS or email alerts about order updates keep customers informed without extra effort from your team. These notifications can be tailored to include friendly messages such as, "Your order is on its way!" along with tracking links.
Best Order Tracking Software for Shopify Brands
- Malomo
Malomo specializes in turning shipment tracking into a branded customer engagement opportunity. With customizable tracking pages and proactive notifications, Shopify brands can delight customers while driving additional revenue. For example, a home decor brand can use Malomo to showcase styling tips on their tracking pages. - Route
Route's flagship product is their package protection, but they also offer tracking via their own application that consumers will need to download. - Shopify’s Native Shipping Features
Shopify offers built-in tracking features that integrate directly with its platform. However, third-party apps often provide advanced customization and analytics.
Templates for Order Tracking Emails and Pages
Visual examples and templates of how order tracking software can look really helps when it comes to creating your brand's post-purchase experience.
- Shipping Confirmation Email Template
Subject: Your Order #{{OrderNumber}} is on the Way!
Body: Hi {{CustomerName}},
We’re excited to let you know that your order has been shipped! Here’s your tracking number: {{TrackingNumber}}. Click here to track your package in real-time.
Thank you for shopping with us,
[Your Brand Name] - Order Delivered Notification Template
Subject: Your Order Has Arrived!
Body: Hi {{CustomerName}},
Great news — your order has been delivered to: {{DeliveryAddress}}. We hope you love it! If you have any questions, feel free to reply to this email.
Thanks for choosing [Your Brand Name]! - Custom Tracking Page Example
Header: "Your Order is on Its Way!"
Subheader: "We’ll keep you updated every step of the journey."
Body: Include a progress bar (e.g., "Order Placed > Shipped > Out for Delivery > Delivered") with real-time updates. Add product recommendations, a discount code (e.g., "10% off your next order with code TRACK10"), or social media.
How to Implement Order Tracking Software on Shopify
- Choose the Right App
Evaluate your needs and select software that fits your brand’s goals. - Integrate the Software
Install the app from the Shopify App Store and follow the setup instructions to connect it with your store and preferred carriers. - Customize Your Tracking Pages
Add your logo, colors, and marketing content to ensure a cohesive brand experience. For example, include upsell suggestions like “Customers who bought this also loved…” - Enable Notifications
Set up automated SMS and email notifications to keep customers informed. - Monitor and Optimize
Use the software’s analytics to track performance and make data-driven improvements. For instance, identify peak shipping times to adjust your inventory and marketing strategies accordingly.
Order tracking software is an essential tool for Shopify brands aiming to stand out in a crowded marketplace. By providing real-time updates, customizable experiences, and actionable insights, these tools not only improve customer satisfaction but also drive long-term growth. Whether you’re a small startup or an established e-commerce brand, investing in the right order tracking solution can make all the difference. Use templates and branded tracking pages to enhance the customer journey and turn every delivery into an opportunity to strengthen your brand.