The Best Order Tracking Email and Order Status Page Examples

How to use branded order tracking emails and order status pages to wow your customers

The Best Order Tracking Email and Order Status Page Examples

Order Tracking Emails

An order tracking email is your go-to update for everything about your recent purchase. It’s like getting a little text from your favorite store, letting you know where your stuff is and when you can expect it to show up. It’s all about keeping you in the loop and making sure you’re not left wondering when your new goodies will arrive. Basically, it’s here to keep you chill and excited! We’re going to show you the best order tracking emails templates we’ve seen.

Order Status Pages

An order status page is your personal hub for tracking your order. It’s like a live dashboard where you can check out exactly where your stuff is and what’s happening with it at any moment. No need to guess or wait for updates—just hop onto the page, and you’ll see all the details you need. It’s all about making things easy and keeping you in the know, so you’re never left hanging! Order status page examples can be found anywhere you shop, but we’re compiling our favorites for you.

As you can imagine, these two elements of the post-purchase experience are a match made in e-commerce heaven. They can be bland and boring or they can be your one-two punch to knock your customers out with delight.

Here’s a round up of some of our favorite customers and brands that are killing it with a powerful combination of branded order tracking emails and order status pages (AKA order tracking pages). Don't worry, you can check out our entire library of order tracking email examples and branded order status pages in our post purchase image library.

Who Gives a Crap

Who Gives a Crap has quite possibly some of the most fun branding around…and they showcase it every step of the way for their customers.

WGAC Order Tracking Email Example:

WGAC Order Status Page Template:

Who Gives a Crap does an amazing job of leveraging their order tracking page to the fullest. They don't just provide tracking info, they're educating and encouraging repeat purchases!

JAXXON

JAXXON presents seriously timeless branding that shows up in every post-purchase touchpoint.

JAXXON Order Tracking Email Example:

JAXXON's Order Status Page Template (this example is for men's orders, they have another beautiful version for women's purchases):

Porto's Bakery

Okay, if you’re ordering food items, you really want to understand the delivery status. And this food brand is killing it!

Porto's Order Tracking Email Example:

Porto's Order Status Page Template:

Happy V

Happy V delivers on post purchase with happy, bright and informative branding all the way from order confirmed to delivered.

Happy V Order Tracking Email Example:

Happy V Order Status Page Template:

Want to level up your order tracking emails and create a beautiful tracking page design to go with it? We’re here to help!

Paying attention to your order tracking emails and order status page is crucial for a few key reasons:

Customer Satisfaction: Keeping customers updated on their order status helps build trust and keeps them happy. If they know where their order is and when to expect it, they're more likely to have a positive experience with your brand.
Minimize Inquiries: When customers can easily track their orders and see updates in real-time, they're less likely to reach out with questions about their order status. This reduces the number of support inquiries and saves you time.
Proactive Issue Resolution: By monitoring your order tracking and status pages, you can spot potential issues before they become problems. For example, if you see delays or shipping issues, you can address them proactively rather than waiting for customers to report them.
Improve Efficiency: Keeping track of order status helps you streamline your operations. You can quickly identify any bottlenecks in your process, ensuring that orders are fulfilled and shipped in a timely manner.
Enhance Brand Reputation: Reliable and transparent order tracking boosts your credibility. Customers appreciate being kept informed, and a smooth tracking experience reflects well on your brand.
Data Insights: Tracking orders and status updates can provide valuable data on shipping times, delivery issues, and customer behavior. This information can help you make informed decisions and improve your logistics and customer service strategies.

In short, staying on top of your order tracking and status pages helps you deliver a better experience for your customers while making your operations run more smoothly.

Want to keep learning? Check out these related resources...

Examples of shipping notifications

If you're a visual person, check out our resource library with some examples of email & SMS shipping notifications!

Briogeo tells their customers their order is shipping soon! What's their open rate and CTR on these transactional emails? 59% and 33%. Check out how they get those results

Check out how they get those results

Soylent sends their subscribed customers their segmented Shipment Fulfilled email. Note their highlight of their referral program in their email!

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