Boost Your CX with an Accurate Order Status Tracker

Your customers track their order 4.6 times per purchase, so you'll want to make sure your order status tracker is accessible and up-to-date at all times on your tracking page. Here's everything you need to know as a Shopify founder...

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As a Shopify founder, you understand that customer satisfaction is key to the success of your e-commerce business. One crucial aspect that can significantly enhance the customer experience is a great order tracking experience with an accurate order status tracker. In this post, we'll explore the benefits of implementing an order status tracker in your Shopify store and how it can help you build trust, reduce inquiries, and ultimately drive more sales.

What is Order Tracking?

Order tracking involves monitoring the progress of an online order or shipment from the moment it is placed until it arrives at the customer's doorstep. This service is crucial for e-commerce businesses as it keeps customers informed about their orders, providing reassurance that their products are en route.

E-commerce businesses use various methods to track orders. The most common approach is to provide customers with a transactional email or SMS notification with a tracking number, which can be used on the carrier's website or through third-party tracking apps. Additionally, many e-commerce platforms offer order lookup tracking features that allow customers to check their order status directly on the store's website.

Businesses can enhance customer experience by sending regular shipping notifications or updates on order status via email, SMS, or push notifications. Keeping customers informed throughout the shipping process helps reduce anxiety and boosts overall satisfaction.

Why You Need an Order Status Tracker

Enhance Customer Experience

An order status tracker allows your customers to monitor their purchases from the moment they click 'buy' until the package arrives at their doorstep. This transparency can significantly enhance the customer experience, making them feel more in control and less anxious about their order. When customers know exactly where their order is and when they can expect it, they are more likely to feel satisfied with their purchase and overall experience.

Build Trust and Credibility

Transparency is a cornerstone of trust. By providing real-time updates on order status, you reassure customers that their purchase is being handled efficiently. This can be a critical factor in turning first-time buyers into repeat customers. A reliable order status tracker demonstrates that your business values transparency and customer satisfaction, which can help build a loyal customer base and positive word-of-mouth referrals.

Reduce Customer Inquiries

Without an order status tracker, customers are likely to contact your support team for updates on their orders. This can lead to a significant volume of 'Where is my order' or WISMO inquiries, which can be time-consuming and costly to manage. An order status tracker can reduce these inquiries by providing the information customers need at their fingertips. This not only saves your support team time but also ensures that customers receive timely and accurate information without having to wait for a response.

Boost Operational Efficiency

An efficient order status tracker not only benefits your customers but also streamlines your internal processes. It reduces the need for manual updates and allows your team to focus on other critical tasks that drive business growth. By automating order status updates, you can improve accuracy, reduce the risk of errors, and free up valuable resources that can be redirected towards improving other aspects of your business.

Key Features of an Effective Order Status Tracker

When selecting or designing an order status tracker for your Shopify store, consider the following key features:

Real-Time Updates

Ensure that the tracker provides real-time updates on the order status. This includes order confirmation, in-transit, shipping, and delivery stages. Real-time updates ensure that customers are always informed about the current status of their order, which can reduce anxiety and improve satisfaction.

Customization Options

The ability to customize the tracker to match your brand's look and feel can enhance the overall customer experience. It should be seamless and integrated into your store's design. Customization options allow you to create a cohesive and professional appearance that aligns with your brand identity.

Mobile-Friendly Interface

With a significant number of customers shopping via mobile devices, it's crucial that the order status tracker is mobile-friendly. It should be easy to navigate and read on smaller screens. A mobile-friendly interface ensures that customers can access order status information conveniently, regardless of the device they are using. Malomo is one example of an app that is mobile optimized.

Automated Notifications

Automated email or SMS notifications at each stage of the order process can keep your customers informed without them needing to check the tracker constantly. Automated notifications ensure that customers receive timely updates and can stay informed about their order status even when they are not actively checking the tracker.

Easy Integration

The tracker should integrate smoothly with your existing Shopify store and any third-party logistics providers you use. This ensures that the information is accurate and up-to-date. Easy integration simplifies the implementation process and ensures that the order status tracker works seamlessly with your existing systems.

Top Order Status Tracker Apps for Shopify

There are a few apps in the Shopify ecosystem that offer order tracking. Malomo stands out with its focus on customer experience. It provides branded tracking pages, real-time updates, and customized notifications, helping you engage with your customers even after they've made a purchase. Malomo's customer-centric approach and engagement features can help you create a more interactive and satisfying post-purchase experience.

Implementing Your Order Status Tracker

Implementing an order status tracker in your Shopify store is a straightforward process. Most tracker apps can be easily installed and configured to suit your needs. Follow these steps to get started:

Choose the Right App

Select an order status tracker app that fits your business requirements and budget. Consider the features, pricing, and reviews before making a decision. Choosing the right app is crucial to ensuring that the order status tracker meets your specific needs and provides the desired benefits.

Install and Configure the App

Install the app from the Shopify App Store and follow the setup instructions. Design the order tracker to align with your brand and ensure it integrates with your logistics providers. Proper configuration is essential to ensuring that the order status tracker works correctly and provides accurate information to your customers.

Test the Tracker

Before going live, test the tracker to ensure it works correctly and provides accurate information. Make any necessary adjustments to improve functionality and user experience. Testing the tracker helps identify and resolve any issues before they affect your customers.

Implement the Tracker

Start using the new order status tracker in your customer communication and website. Highlight the benefits and how it enhances their shopping experience. Promoting the tracker ensures that customers are aware of the new feature and know how to use it to stay informed about their orders.

An efficient order status tracker is a valuable tool for any Shopify store. It enhances the customer experience, builds trust, reduces inquiries, and boosts operational efficiency. By implementing a robust order status tracker, you can provide your customers with the transparency and peace of mind they deserve, leading to increased satisfaction and loyalty.

Start exploring order status tracker options today and take your Shopify store to the next level. Your customers will thank you for it!

Want to keep learning? Check out these related resources...

Examples of order status trackers

If you're a visual person, check out our resource library with some examples of branded order tracking pages with order status trackers!

Drmtlgy tp

DRMTLGY built a fully custom order tracking page with the Malomo.js through our Shopify Integration. They also use Klaviyo, Attentive, Rebuy, Octane AI, and Gorgias to strengthen their post-purchase experience.

Caraway TP

Caraway utilizes clickable images to educate their customers on care tips and blog posts, the Shopify buy button to cross-sell, Talkable to display their referral program, Reamaze to provide support to their customers right on their tracking page, as well as Elfsight to display their social media.

Listen to our podcast episode
Defineme

DefineMe Fragrances won our Tracking Page Design Dash Challenge with their beautifully branded order tracking page. Their team utilized the Tracking Page Creator to showcase UGC videos, trending products, referral programs, and SMS capture.

Check out more about branded order tracking
Briogeo tp

Briogeo Hair Care embeds their YouTube channel to play directly on their tracking page, Elfsight to display their social media channels, and the Shopify buy button to cross-sell products.

Read More

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