Order shipment tracking is no longer a luxury—it’s an expectation. Customers want to know exactly where their package is at every stage of the delivery process. Shopify businesses that provide seamless tracking not only enhance customer satisfaction but also reduce WISMO (Where Is My Order?) inquiries and improve brand trust.
This comprehensive guide explores the importance of order shipment tracking, key features to look for, and the best solutions available to streamline the process.
Why Order Shipment Tracking Matters
With the rise of online shopping, customers expect real-time updates on their shipments. Providing accurate and timely tracking can have significant benefits, including:
- Reduced Customer Support Inquiries: A transparent tracking system lowers the volume of support tickets related to shipment status.
- Enhanced Customer Experience: Real-time updates provide reassurance, increasing customer satisfaction and loyalty.
- Improved Brand Trust: Reliable tracking builds confidence in your business, fostering long-term customer relationships.
- Increased Repeat Purchases: A smooth post-purchase experience encourages customers to return for future shopping.
Key Features of a Robust Order Shipment Tracking System
When choosing an ecommerce shipping solution, look for these essential features:
1. Real-Time Tracking Updates
Customers appreciate live tracking that shows where their package is in the delivery process. A good order tracking system should provide automatic updates from multiple carriers.
2. Branded Tracking Page
Instead of directing customers to third-party carrier websites, a branded tracking page keeps them engaged with your business. This page can include:
- Your logo and colors
- Personalized marketing messages
- Product recommendations
- Social media
- Customer engagement programs like loyalty and referrals
- Pretty much whatever you want
3. Automated Notifications
Order tracking should include automated shipping email and SMS notifications at key stages, such as:
- Order confirmed
- Order shipped
- Out for delivery
- Delivered
- Exceptions (stalled, delayed, available for pickup, etc)
4. Multi-Carrier Integration
For businesses that use multiple shipping providers, it’s essential to choose a tracking solution that integrates with major carriers like USPS, FedEx, UPS, and DHL.
5. Delivery Performance Analytics
Advanced shipment tracking systems provide analytics that help businesses optimize their logistics, detect delays, and improve overall shipping efficiency.
Best Order Shipment Tracking Solutions
1. Malomo
Malomo turns shipment tracking into a marketing opportunity by providing highly customizable, branded tracking pages. Benefits include:
- Personalized post-purchase engagement
- Marketing and upsell opportunities
- Proactive shipping updates to reduce WISMO inquiries
2. Narvar
Narvar is another solution for enterprise merchants:
- Tracking pages
- Performance analytics
3. Route
Route offers package tracking but their main offering is shipment protection, providing customers with insurance for lost or stolen shipments. Features include:
- Order tracking with less functionality
- Package protection options
4. Tracktor by ShopPad
Tracktor is a tracking app for Shopify merchants that provides order shipment tracking as well.
How Order Shipment Tracking Improves Business Performance
Integrating a reliable shipment tracking system can have significant business advantages:
- Reduced Customer Service Workload: Automating tracking updates means fewer customers will need to contact support with WISMO ("Where is my order?") tickets.
- Higher Customer Retention: A smooth delivery experience increases the likelihood of repeat purchases.
- Upsell and Cross-Sell Opportunities: Branded tracking pages provide an avenue for additional marketing and promotions.
- Better Operational Insights: Tracking analytics help identify delivery inefficiencies and optimize logistics.
Best Practices for Implementing Order Shipment Tracking
1. Choose the Right Tracking Solution
Select a tracking app that fits your business size, carrier network, and customer needs.
2. Customize Your Tracking Page
A well-branded tracking page can enhance the customer experience and drive additional sales.
3. Proactively Communicate with Customers
Automate shipping notifications to keep customers informed and reduce uncertainty.
4. Analyze Tracking Data for Improvements
Monitor shipment performance and address recurring delays to enhance logistics efficiency.
Order shipment tracking is an essential component of a successful eCommerce business. By offering real-time updates, branded tracking pages, and automated notifications, merchants can reduce customer inquiries, enhance satisfaction, and drive repeat sales. Investing in a robust tracking system not only improves operational efficiency but also strengthens customer relationships, setting your business apart in a competitive market.
Looking for the best order shipment tracking solution? Start with your free trial of Malomo and take your post-purchase experience to the next level! Or, get your free design mockup of your custom branded order tracking page to see what magic you could bring to your post-purchase experience!
Want to keep learning? Check out these related resources...
- 6 Shipping Notification Best Practices to Reduce Costs and Increase Sales
- How SMS shipping updates improve the customer experience
- Eight Creative Ideas to Beef Up Your Transactional Emails
- How To Communicate Delivery Delays To Customers
- 9 Best Practices for Ecommerce Order Confirmation Emails
- 6 Revenue-Generating Order Status Emails You May be Missing
- Create Order Confirmation Email Klaviyo
- Take your SMS strategy up a notch with Klaviyo & Malomo
