Klaviyo email flows are essential for eCommerce brands looking to automate customer communication, increase engagement, and drive repeat purchases. In this post, we’ll explore some must-have pre- and post-purchase email flows you can set up with Klaviyo and Klaviyo integrations
What Are Klaviyo Email Flows?
Klaviyo email flows are automated email sequences triggered by specific customer actions, such as making a purchase, abandoning a cart, or signing up for a newsletter. These flows help brands personalize their customer interactions at scale, ensuring timely and relevant messaging. By leveraging behavioral and transactional data, Klaviyo enables businesses to drive engagement, boost revenue, and build lasting customer relationships.
Pre-Purchase Klaviyo Email Flows to Consider
1. Abandoned Cart Emails
Trigger: Sent when a customer adds an item to their cart but does not complete checkout.
Why It Matters: Helps recover lost sales and reminds customers of products they showed interest in.
Example Content:
- “Still thinking about it? Your cart is waiting!”
- “Complete your order now and enjoy 10% off.”
2. Welcome Series Emails
Trigger: Triggered when a new subscriber joins your email list.
Why It Matters: Introduces your brand, educates new subscribers, and encourages first-time purchases.
Example Content:
- “Welcome to [Brand Name]! Here’s what makes us special.”
- “As a thank you, enjoy 10% off your first order.”
3. Birthday or Anniversary Emails
Trigger: Sent on a customer’s birthday or anniversary of their first purchase.
Why It Matters: Personalizes customer engagement and fosters brand loyalty.
Example Content:
- “Happy Birthday! Celebrate with a special gift from us.”
- “It’s your anniversary with [Brand Name]! Enjoy an exclusive discount.”
4. VIP & High-Value Customer Emails
Trigger: Sent to repeat customers or high-spending shoppers.
Why It Matters: Rewards loyalty and encourages further engagement.
Example Content:
- “You’re a VIP! Enjoy early access to our latest products.”
- “As one of our best customers, here’s an exclusive reward for you.”
5. Replenishment Emails
Trigger: Sent when a customer is likely running low on a consumable product.
Why It Matters: Helps increase repeat purchases and keeps customers stocked up.
Example Content:
- “Running low on [Product]? Reorder now and save 10%!”
- “Time for a refill? Get your next order before you run out.”
6. Educational & Content-Driven Emails
Trigger: Sent periodically to educate customers about products or industry trends.
Why It Matters: Keeps your audience engaged and positions your brand as an authority.
Example Content:
- “5 Ways to Get the Most Out of Your [Product]”
- “Latest Trends in [Industry]: What You Need to Know”
Essential Post-Purchase Email Flows
Now that we've covered common pre-purchase Klaviyo email flows, it's time to dive into what emails you should be sending your customers AFTER they buy with you. Specifically, we're diving into how to make the post-purchase experience work better for your brand.
When integrated with Malomo, a top-tier order tracking and post-purchase experience platform, Klaviyo flows become even more powerful by turning transactional emails into brand-building and revenue opportunities.
7. Order Confirmation & Tracking Emails
Trigger: Immediately after purchase and when tracking is available
Why It Matters: Customers expect instant confirmation and updates about their orders.
How Malomo Enhances It: Embed a branded tracking page link in the email to give customers a visually appealing and informative tracking experience.
Example Content:
- “Your order is confirmed! Here’s what happens next.”
- “Track your order in real-time here [insert Malomo tracking link]”
8. Shipping & Delivery Notifications
Trigger: When the order is shipped, out for delivery, and delivered
Why It Matters: Customers appreciate timely updates and knowing when to expect their package. And if there's a delay, they want to know about it immediately and they want to know that your brand is on top of it.
How Malomo Enhances It: Provides a seamless tracking page experience that reduces the need for customer service inquiries.
Example Content:
- “Good news! Your order is on its way 🎉”
- “Your order has been delivered! Enjoy!”
9. Post-Delivery Follow-Up & Review Requests
Trigger: A few days after the order is marked as delivered
Why It Matters: Encourages customers to engage with the brand, leave reviews, and make repeat purchases.
How Malomo Enhances It: The tracking page can include a review request section or discount for next purchase.
Example Content:
- “How did we do? Leave a review and get 10% off your next purchase.”
- “Thanks for shopping with us! Here’s an exclusive offer for your next order.”
10. Product Education & Usage Tips
Trigger: 1-2 before delivery and 1-2 days after delivery
Why It Matters: Helps customers get the most out of their purchase, reducing returns and increasing satisfaction before and after their package is in their hands.
How Malomo Enhances It: Tracking pages can include helpful guides or videos.
Example Content:
- “Your new [product] is about to arrive! Here's what to do when you get it.”
- “Your new [product] has arrived! Here’s how to get started.”
- “Pro tips: Maximize the benefits of your purchase with these expert tips.”
11. Win-Back & Loyalty Program Invitations
Trigger: 30-60 days after the first purchase
Why It Matters: Re-engages past customers and encourages repeat purchases.
How Malomo Enhances It: Tracking pages can promote loyalty programs or personalized offers.
Example Content:
- “We miss you! Here’s 15% off your next order.”
- “Join our VIP rewards program and earn exclusive perks.”
In Summary, Why Use Klaviyo Email Flows with Malomo?
Pairing Klaviyo with Malomo allows brands to enhance their post-purchase email strategy by:
- Providing branded tracking experiences to keep customers engaged
- Reducing ‘Where is my order?’ (WISMO) inquiries through proactive updates
- Driving upsells and cross-sells at key moments in the customer journey
- Building brand loyalty with personalized, engaging content
Leveraging Klaviyo email flows (and Klaviyo SMS flows) with Malomo creates a seamless and engaging post-purchase experience that enhances customer satisfaction and drives revenue. By proactively updating customers, providing valuable content, and encouraging repeat business, brands can turn Klaviyo transactional emails and SMS into powerful marketing tools.
Klaviyo’s automation capabilities make it easy to set up sophisticated email flows that cater to every stage of the customer journey. Whether it's post-purchase engagement, abandoned cart recovery, or loyalty rewards, brands can leverage these flows to maximize retention and revenue.
Ready to take your Klaviyo post-purchase flows to the next level? Start integrating Malomo with Klaviyo today and deliver an unforgettable customer experience!
Want to keep learning? Check out these related resources...
- Klaviyo Shipping Emails
- Klaviyo Integrations
- Klaviyo Emails
- Create Order Confirmation Email Klaviyo
- Klaviyo Shipping Confirmation
- Klaviyo Order Delivered
- How to Use Klaviyo Templates (for Email Marketing)
- Klaviyo Flows: Everything You Need to Know
- Take your SMS strategy up a notch with Klaviyo & Malomo
- How To Set Up SMS For Klaviyo: An Example-Driven Guide
- Klaviyo And Shopify: A Concise Guide To Boosting Sales
- How to Use Segments in Klaviyo to Increase Email Engagement
- Post Purchase Klaviyo Automations You Need To Retain More Customers
- Sending Emails with Klaviyo: A Simple Guide to Using Flows
- How To Grow Customer Lifetime Value With Klaviyo (A Step By Step Guide)
