Ecommerce Email Marketing Templates

Unlock revenue you didn't even know you have – build, test and optimize personalized, branded shipping emails right from the ESP you already use.

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Find out how custom-branded, automated post-purchase notifications can transform your ecommerce business

Customer Service Email Response Samples

An ecommerce brand is only as strong as its customer support. You cannot simply sell a product and then be unavailable to answer questions or navigate through issues that may arise. Customer support is the first line of defense for an ecommerce brand and should be the first touchpoint for a customer. It helps establish the human aspect of the brand while building trust with new and returning customers.

Communication is incredibly important to customers. When they are placing an order on an ecommerce website, they want to know what is happening every step of the way. Even with automated customer service email responses that state the order has been received, individuals will want to speak with a real person if no other update is provided. Every ecommerce brand should provide their team with customer service response templates for every situation, including those that may be addressing routine questions or negative comments.

When it comes to responding to customers, it is important for the response team to review good customer service email samples. While many questions involve typical questions such as, “Where is my order?”, not all situations will be able to follow a templated response. Every customer service representative should treat the customer with the utmost respect and follow the brand’s customer service email response samples as often as possible.

The goal for an ecommerce brand should focus on having their customer service team being proactive than reactive. While a customer service email templates PDF readily available for the team can come in handy, it should not be the only method of communicating with customers. As mentioned, customers want to understand what is happening with their order. They have paid for their items and deserve to know if delays have occurred or another issue has arisen. By using an intuitive shipping platform like Malomo, any ecommerce brand can avoid its inbox cluttered with high volumes of requests asking for order updates from customers.

Email Template HTML Code

Email templates can be used to achieve a number of communication goals with customers. From customer service requests to shopping cart abandonment, the right dynamic email can drive the message home. It is common for ecommerce brands to add past customers to their mailing list to advertise new products, announce when items are back in stock, build excitement about an upcoming sale, and more with email templates.

Ecommerce brands must decide what type of email template they want to go with moving forward. it is important to keep a consistent brand identity in customer inboxes to ensure the brand is not confused with one of its competitors. The question still remains, “Is email template HTML code or drag and drop design best for the brand?”

The brand must first decide if it has the staff on hand with HTML knowledge. HTML code can take time to learn. Even if the email designers download popular simple HTML email templates free, they must understand each element to avoid creating errors when the email is displayed on different devices. Should the email designers find the simple welcome email template HTML free download, thank you email template HTML free download, invoice email template HTML free download, and/or affiliate welcome email template free download files that are easy to edit, these files may not work with the brand’s communication goals.

Drag and drop email editors are far more user friendly and offer email designers of any skill level the ability to build beautiful, responsive emails that maintain an ecommerce brand’s identity. The editor works exactly as the name implies. The user simply drags predefined elements into the section of their choice. Columns, images, logos, product templates, and more can be effortlessly combined into a highly engaging and attractive email.

While many drag and drop editors exist, few offer the number of aesthetically pleasing templates that Klaviyo and Malomo offer. Users can take the templates straight from the box and create branded emails in moments. Even free Mailchimp templates cannot compete.

Responsive Email Template

A responsive ecommerce email template is imperative for all brands in this day and age. Customers are viewing emails from a number of devices that are different shapes and sizes. Some still view their emails from desktops while others switch between their tablets and smartphones. Without having a responsive email template, customers may face difficulty reading, clicking, or viewing what has been sent to them.

Once a customer purchases a product, the ecommerce brand has a wonderful opportunity to build a relationship with the customer. From the confirmation email to the final update, the brand can continue to speak with the customer and attempt to grow its mailing list. Whether the brand is using a responsive email template HTML code free download they found online or a drag and drop email template, it must be responsive in order to continue engaging the customer. Even free responsive email templates 2017 could work, but keep in mind that email best design practices have changed slightly over the years. If every brand sticks with Klaviyo’s and Malomo’s drag and drop templates, they will have no issue building a long lasting relationship with their customers.

Ecommerce Email

Email marketing for ecommerce brands includes a variety of email types that must be sent in order to provide a positive user experience for every customer that completes a purchase. Before designing an ecommerce launch email campaign, it is important to understand what will be expected from customers by the brand.

The ecommerce email address needs to be easy to remember and readily available on the website. A simple info, hello, or help prior to the domain name can allow customers easily reach out to recommerce customer support. Throughout the shopping experience, ecommerce brands will need to communicate with their customers. The ecommerce email sequence typically includes a welcome, confirmation, order update, shipping, delivery, and review email. When applicable, a cart abandonment email may be added to the sequence. Ecommerce email sequence templates will ensure an email is forgotten during the customer’s post purchase communication journey.

Ecommerce email sequence templates vary greatly compared to other industries. Ecommerce involves no face-to-face communication with customers and 24/7 services. Brands should review an ecommerce thank you template template and ecommerce customer service email template before deciding on the ecommerce email sequence templates will work best for their business. Email templates for ecommerce sites are readily available and distinguish how much more hands on an ecommerce brand needs to be compared to other businesses.

Order Confirmation Email Sample

When it comes to making a purchase online, customers want to ensure they are working with a credible brand. They do not want to give you sensitive banking information along with their hard earned money without knowing they will receive the product. An order email template HTML or drag and drop design can ensure every customer who makes a purchase is informed the ecommerce store has received their order.

The order confirmation email template HTML code or drag and drop design should include basic information. This includes the contact information for the brand (phone, email, 24/7 product support, address, etc), confirmation number, product information, recipient contact information (name, address, phone, and email), and payment information. It is best practice to include when the customer should expect to hear more information. If a definitive time estimate cannot be provided, a simple, “We will get back to you as soon as the order is processed!” goes a long way with customers.

It is important to note that the order confirmation email to buyer, order confirmation email to supplier, and order confirmation email to vendor will differ from the one sent to customers. While ecommerce brands should still remain friendly, buyers, suppliers, and vendors are seeking concrete details about their order. Rather than directing them to general support, provide the exact point of contact these individuals should reach out to should they have any questions.

The purchase order email template a brand selects can do more than provide basic information. It serves the purpose of beginning a relationship with the customer. Use it as a time to invite the customer to sign up for a newsletter, promote sales on other items, offer discounts, and make announcements about new product lines.

Review an email order confirmation email to understand what the best ecommerce brands are doing. These samples can be recreated with HTML code or a drag and drop editor such as Malomo or Klaviyo. The purchase order confirmation email can even replicate a product email template! The limits to the purposes and the level of engagement an order confirmation email can serve are up to the ecommerce brand itself.

Feel free to take a look at Malomo’s Shopify Order Confirmation template to learn more about creativing the most effective product confirmation email.

Email Sequence Swipe Files

Email sequence swipe files are a complete record of a brand’s top-performing subject lines, emails, and landing pages that can be used to generate future high-performance campaigns. Without an email swipes series, an ecommerce brand may miss out on driving traffic to its store and, ultimately, losing sales.

The highest revenue generating ecommerce brands use the data from email swipes to create better campaigns without increasing marketing costs. Email swipe templates are readily available to help brands increase click through rates and drive sales. Interested brands can make use of email swipe generators to reach niche audiences. Email swipes PLR and MLM email swipes can be used to generate interest amount leads in the ecommerce brands mailing list.