Speks sees a double-digit ROI on transactional messages within the first 30 days of launch

Speks specializes in creating fun, fidget-friendly magnetic desk toys designed for adults. Founded with the mission to make desk toys that are both enjoyable and stress-relieving, Speks offers a variety of products that encourage creativity and relaxation in the workplace or at home.

Committed to enhancing customer satisfaction and boosting lifetime value, Speks engaged Stimulate, a premier Retention Marketing Agency, to elevate their transactional communications and develop a bespoke shipment tracking page using Malomo. This strategic partnership empowered Speks to not only fulfill their promise of delivering an exceptional customer experience but also significantly increase their repeat revenue and repurchase rates. As a result of these targeted improvements, Speks achieved a remarkable double-digit return on investment within the first 30 days.

Monetizing High-Engagement Transactional Flows with Branded Tracking Pages

Before using Malomo, Speks relied on standard, unbranded transactional emails from Shopify. While these messages kept customers informed about their order status, they suffered from subpar engagement due to their unbranded nature and linked to a generic tracking page with no upsell capabilities. This led to lost traffic and revenue opportunities for Speks.

Upon engaging with Malomo & Stimulate Agency, Speks rolled out key transactional flows, with custom-designed content for each flow, including:

1. Shipping Confirmation

2. Order Shipped

3. Order Out for Delivery

4. Order Delivered

Each flow now features branded content that not only updates customers on their order status but also directs them to a custom-built Malomo order tracking page.

While transactional emails are restricted from promoting products, Malomo enabled Speks to incorporate custom upsell recommendations into the shipment tracking page. This strategic move allows Speks to effectively monetize the traffic generated through these transactional flows, turning shipment-tracking updates into revenue-generating opportunities.

To further enhance the customer experience and drive repurchase rates, the team at Stimulate developed a specialized tracking page exclusively for first-time customers. This unique page features a tailored offer designed to incentivize a second purchase, effectively increasing the page’s conversion rate and customer lifetime value.

After implementing Malomo’s customized tracking pages, Speks quickly realized a significant return on investment, achieving a double-digit ROI within the first month—sufficient to cover the cost of Malomo for more than a year. Additionally, Speks observed remarkable engagement levels, with click rates reaching as high as 28.24% on their transactional messages, making them the most interacted-with messages in their Klaviyo account.