How Porto's Bakery Transformed Shipping Notifications to Generate 28x ROI with Malomo

When quality is the number one ingredient in your bakery, that mindset carries on throughout the entire process, including the post-purchase experience.

Porto's Bakery and Café, a beloved family-owned California-Cuban bakery serving 14,000+ guests daily, partnered with Malomo to revolutionize their post-purchase customer experience. By transforming standard shipping notifications into engaging, branded marketing touchpoints, Porto's generated thousands in additional revenue through just two transactional email campaigns, achieving click rates of 41.91% and 39.07% respectively. Keep reading to see how they did it!

Key Takeaways

Porto's success with Malomo offers valuable lessons for ecommerce brands:

1. Don't Abandon Customers Post-Purchase: The journey doesn't end at checkout

2. Leverage High-Engagement Moments: Shipping notifications have naturally high open rates

3. Maintain Brand Consistency: Control the entire customer experience, not just the purchase

4. Technology Partnerships Matter: Choose solutions that integrate seamlessly with existing systems

The Challenge: Post-Purchase Customer Engagement

As one of the most successful bakeries in the nation with a cult-like following (if you’ve tried the potato balls you’ll understand why), Porto's faced a common ecommerce challenge: maintaining customer engagement after purchase.

Like many brands, Porto's was essentially handing off their customers to third-party carriers like UPS and FedEx during the crucial post-purchase phase, disrupting the branded experience precisely when customers were most excited about their orders.

With customers checking tracking information an average of 4.6 times per order, Porto's was missing out on valuable brand impressions and revenue opportunities. For a brand shipping thousands of packages, this represented hundreds of lost touchpoints with highly engaged customers.

What would you do if your ecommerce brand was leaving thousands of dollars on the table?

The Solution: Engaging Email Notifications

Porto’s Bakery partnered with Malomo, leveraging the Sendlane integration to reclaim control over their post-purchase customer journey. The solution focused on transforming two critical shipping moments into revenue-generating opportunities:

1. "Just Shipped" Email Notifications

• Objective: Engage customers immediately after their order ships

• Strategy: Transform basic shipment confirmation into a branded, engaging experience

• Integration: Seamless connection with Sendlane for advanced email marketing capabilities

2. "Out for Delivery" Email Notifications

• Objective: Capitalize on peak customer excitement as delivery approaches

• Strategy: Create anticipation while driving additional purchases

• Timing: Perfectly timed to reach customers when they're most receptive and excited for their order to arrive.

The Results: Better Engagement, Higher Profits

The partnership between Porto's and Malomo delivered exceptional results, proving that post-purchase engagement can be a significant revenue driver:

"Just Shipped" Email Performance

• Click Rate: 41.91%

• Revenue Attribution: 16x ROI

• Impact: Transformed order confirmation into a high-performing marketing channel

"Out for Delivery" Email Performance

• Click Rate: 39.07%

• Revenue Attribution: 12x ROI

• Impact: Maximized customer excitement during the final delivery phase

Combined Impact of Post-Purchase Customer Engagement

• Total Additional Revenue: 28x ROI

• Average Click Rate: 40.49%

• Customer Experience: Maintained brand consistency throughout the entire purchase journey

Why Are Post-Purchase Notifications So Important?

Capturing and retaining customers' attention is not an easy feat. Porto's success with Malomo demonstrates several key principles:

1. Post-Purchase Engagement is Critical: Customers are most excited after they buy, making this the optimal time for brand engagement

2. Every Touchpoint Matters: With rising customer acquisition costs, maximizing value from existing customers is essential

3. Branded Experience Consistency: Maintaining brand control throughout the entire customer journey drives loyalty and revenue

4. Timing is Everything: Strategic messaging at key moments in the delivery process can significantly impact results

Post-Purchase Transformation Starts Here

Porto's Bakery's partnership with Malomo exemplifies how innovative brands can transform routine transactional communications into meaningful revenue opportunities.

For brands looking to maximize their customer lifetime value and create more engaging post-purchase experiences, Porto's success story shows that shipping notifications are not just a utility—they're a powerful marketing channel waiting to be optimized.

Ready to transform your post-purchase experience? Learn more about how Malomo can help your brand turn shipping notifications into revenue-generating opportunities.

Start your free trial or request a free custom mockup of your branded order tracking design from our post-purchase experts.