How Dalstrong Crafted A Post-Purchase Masterpiece With Malomo

Dalstrong is a premium kitchenware brand known for producing high-quality, innovative knives and culinary tools. With a fast-growing customer base of professional chefs and home cooks, Dalstrong’s mission is to provide unparalleled craftsmanship, modern designs, and a premium user experience unlike any other brand on the market.

As a DTC brand, Dalstrong knows firsthand that the customer journey doesn’t stop at checkout. So the team sought out a solution that could enhance their post-purchase experience to keep customers engaged, increase revenue, and build strong, long-term brand loyalty. That solution was Malomo.

The Challenge: Engaging and Retaining Customers

While Dalstrong’s customer acquisition efforts were successful, they realized that keeping customers engaged after they made a purchase was just as crucial. They needed a solution to overcome two key challenges:

• Engaging and Retaining Customers: Dalstrong wanted to create a compelling post-purchase experience to improve customer retention and turn one-time buyers into repeat customers.

• Communication with Customers: Timely and engaging communication throughout the order delivery process was essential. Customers frequently checked their order status, but the brand needed a more efficient and branded way to handle these touchpoints, creating a positive experience during the waiting period.

The Solution: Seamless Onboarding, Integrations, and More

For Dalstrong, it was important to not only be able to get up and running ASAP, but also take advantage of Malomo’s integration with Klaviyo.

Seamless Onboarding and Partnership with Malomo

Dalstrong's journey with Malomo began with a seamless and fast onboarding process. The integration was simple, and the Malomo team worked closely with Dalstrong to ensure the solution was tailored to their unique needs. But our guidance doesn’t stop once you’re up and running. Our strong partnership has continued after implementation, enabling Dalstrong to tap into its full potential post-purchase, maximizing the impact on customer engagement and retention.

“The onboarding process with Malomo was incredibly smooth and the software has completely transformed our post-purchase strategy. The platform is intuitive, the results are undeniable, and their team has been incredible to work with!” - Kris Whelan, Senior E-commerce Manager at Dalstrong

Transformative Impact on Customer Engagement and Retention

Branded order tracking transformed Dalstrong’s post-purchase experience. Instead of generic carrier tracking emails, Dalstrong provided customers with personalized, branded emails that kept them informed and engaged. This not only enhanced the customer experience but also offered additional opportunities for upselling and cross-selling during the tracking phase.

Powerful Integration with Klaviyo

A key component of Dalstrong’s success with Malomo was the integration with Klaviyo, their email marketing platform. This integration allowed Dalstrong to send highly targeted and personalized post-purchase emails. The Klaviyo flows became a powerful revenue driver, especially following Malomo’s release of their Tracking Page Creator for Shopify stores, which further enabled Dalstrong to reach even more customers.

By leveraging Malomo and Klaviyo together, Dalstrong created a seamless communication strategy that engaged customers at every post-purchase stage, from order confirmation to delivery.

The Results: Increased Open Rate, Click-Through Rate, and Revenue

We back up our words with action and results. Dalstrong’s journey to improve the post-purchase experience with branded order tracking yielded impressive results:

• “Just Shipped” Emails: Dalstrong’s “Just Shipped” emails achieved a 23.5% conversion rate, a 54.1% open rate, and a 26% click-through rate. These branded emails not only provided customers with real-time updates but also became a significant revenue driver.

• “Order Confirmation” Emails: With a 69% open rate and a 30.5% click-through rate, the branded order confirmation emails proved to be a key touchpoint in maintaining customer excitement and engagement after purchase.

• Revenue Lift: Thanks to Malomo’s branded order tracking and Klaviyo integration, Dalstrong saw a revenue lift of thousands, showcasing the financial impact of enhancing post-purchase communications.

Invest In Your Brand's Future

Dalstrong’s investment in Malomo’s branded order tracking software significantly elevated their post-purchase experience, allowing them to better engage with customers, drive repeat business, and increase revenue. By seamlessly integrating Malomo with Klaviyo, Dalstrong was able to create personalized, high-performing email flows that enhanced customer retention and engagement, all while boosting their bottom line.