When a customer orders a package from your company, they can’t wait for it to arrive. Perhaps they've already picked out the dress they'll wear with a new lipstick they're keeping an eye on with ups tracking, usps tracking or even global postal tracking. Or maybe they log onto the item's tracking page every time a delivery truck rumbles by their door.
There’s no question that customers love to track package delivery. In 2018, UPS averaged 210.9 million tracking requests every day. What’s more, before their packages are delivered, consumers track their ecommerce purchase’s status an average of 3.2 times.
There’s no doubt that for customers, parcel tracking lets them anticipate when they’re going to receive that package they’re hoping for.
You can use this interest in package tracking to stoke client’s excitement and re-energize their commitment to your company. Many companies don’t use customers’ interest in tracking packages to their advantage, instead making customers awaiting delivery hunt for their tracking numbers in emails that get buried in their inboxes or trash or leave them to scour the web for web based package tracking software.
Clients want to receive compelling notifications about their product’s shipping status. And companies want them to receive their packages as efficiently and transparently as possible. Read on to learn about different software plans that can help you streamline your package delivery.
Package Tracking App
Ever ordered something from across the country and have a frustratingly-vague delivery time? Clients really don’t like not having any idea where their package might be.
To solve this mystery, some users may download standalone tracking apps. There are lots of reviews of these tracking apps. Many users suggest that the best package tracking app 2018 and best package tracking app 2019 was one that tracks delivery services from 300 companies. Other best-of searches include best package tracking app Android 2018 and best package tracking app iOS 2018, both of which recommend two different apps.
However, most users don’t actually have the phone memory to download an individual app from every company that they buy from regularly. In fact, in a recent survey, Google reported the number one issue that smartphone users face is limited memory. Further, 24 percent of apps are used only once.
So, it’s not entirely surprising that users don’t want to use their limited phone memory to download a tracking app. Really, most of the time we’ve seen lots of users download these standalone apps because companies that they’ve already ordered from aren’t giving them the tracking information they need. Most would rather receive direct email communications.
Package Tracking Software
To create a better relationship with customers who’ve already ordered, companies use package tracking solutions and a shipping integration to communicate package information directly to customers so they don’t have to download apps. For ecommerce customers, even the best package tracking app isn’t that great compared to getting updates about their package tracking directly from the brand they bought from.
Shipment tracking software works by assigning each shipment a barcode. That’s why the best shipment tracking software can let customers know where their packages originate, when the package is en route to a new location, and when it’s out for delivery.
Some companies might think that customers don’t want their shipment tracking system to let them know the status of the package every step of the way. But in fact, customers do want to know this information, which also lets companies build their relationship with these buyers for long-term retention.
Not only should your package tracking technology send clear notifications about delivery stage of the order, but it should also re-engage the client with useful information. In a shipment tracking technology’s confirmation that a client’s order is on the way, you could also send a video about the ways customers are already using a product. Or, your shipping tracking technology could send a 20-percent-off coupon for a complimentary item when it identifies that a package is out for delivery.
Companies might be confused at the difference between package tracking software and shipping software. Shipping software includes the tools that companies use to print labels after orders have been made. This software also helps them pay carriers for delivering items of varying weights.
For example, the best shipping software for ecommerce lets companies fulfill orders from sales channels in one central repository. The software also lets companies print the labels more easily and sync inventory with all shipping clients.
Other shipping software connects companies with the carriers offering the lowest-prices services for shipping. Instead of contracting with the same carrier all the time, some software lets them connect with the company offering the lowest price at the moment.
Your customers really have very little to do with shipping software, and unless they work at ecommerce sites of their own, they don’t need to know much about this platform. If they do look up the best online shipping service, it’s probably to ship their own goods. What really matters to them is that you use package tracking software that keeps them informed about the status of their packages, as well as providing information that might be relevant to them in using the product when it is delivered.
Live Tracking Devices
As mentioned before, some of the older methods for tracking packages leave clients in the dark for a significant part of the process. Now, though, GPS tracking devices are getting better and carriers are getting better and better at knowing exactly where a package is.
If your package uses a live tracking device, you know where it is anywhere in the world. Using tracking technology and delivery tracking software, you can see where your package has been and where it’s going. Some companies use an actual mail tracking device, which sends out a GPS signal that helps keep an eye on a package en route. Others use disposable GPS stickers that accomplish the same goal with a smaller, single-use sticker often used for tracking boxes through cargo and freight shipping.
The FedEx GPS tracking device called SenseAware is particularly effective in tracking a package. However, FedEx’s standard tracking relies on barcodes, not on these more sophisticated devices.
Though it is becoming common to ship using a mail tracking device like these live tracking devices, the technology is still not as widely used as it may become. Carriers need sophisticated GPS mapping technologies to use these trackers, and not all of them have these in place yet.
As you’ve probably noticed, all of the processes described above are complex and important. Accordingly, companies need robust logistics software to integrate all of these moving parts. In other words, logistics software, which can sometimes also include an open source logistic management system, integrates processes from materials and inventory to warehousing and delivery. Specifically, it handles the integration of all parts of the process.
There could be additional pieces to logistics software, as well. For example, some companies use a mailroom app, which specifically tracks delivered and outgoing mail. Procurement software, and even well-received open source procurement software, helps companies automate their purchasing, before they’re out of important materials or products. Further, supply chain management software, which, again often includes open source supply chain management software, helps companies track links between their different supply chains and fix issues that may arise.
Inbound Package Tracking
Companies can sometimes struggle to find packages that are delivered to their facilities. If they aren’t able to keep track of a package immediately when it is delivered until it leaves the facility again, then they won’t be able to find the package. For example, the inbound package tracker TekTrack tracks packages in real time, as well as letting companies send automated emails and texts, integrate their systems with carriers, and send alerts.
The benefits of inbound package tracking are many. Some of the major ones are improving accuracy, so that you’re never unsure about where your package may be. This, in turn, cuts company costs, as necessary products or parts are never lost or misplaced.
Take for example Wasp Package Tracker. This system streamlines the receipt of a package, keeps track of its routing status, and offers final proof of delivery to the company. This way, companies can always keep track of exactly where a package is and can search for it if it’s lost for any reason.
Transportation Management Software
Transportation tracking software deals with the often multiple ways a package needs to travel before reaching its destination. Many packages are shipped via semi-truck, freight, delivery van, and even white-glove service before they make the package arrives at its final destination. This means that companies need to be able to track packages every step of the way using transportation management system software.
TMS software for shippers lets companies take control of the package at every stage of the delivery supply chain. In other words, instead of not being able to make modifications for efficiency and transparency at every piece of the transportation supply chain, companies can identify where their shipping is falling short.
TMS software logistics are complicated, yet those who understand crowd-sourced options like an open source transportation management system to modify their processes and ensure packages reach customers more quickly.