Order Tracking Apps

Order Tracking Apps: What Shopify Merchants Should Look For

Online shopping has become the norm for many modern consumers. Because of this, tracking the progress of an order has become an essential feature for online merchants to offer their customers. An order-tracking app is a solution that allows customers to track their orders in real-time and allows merchants to enable branded order tracking notifications that drive customers to branded tracking pages.

Is there an app that tracks all of your orders and shipments?

Yes, there are several apps that can track packages from different carriers. These package-tracking apps work by syncing with the email address linked to online orders and directing buyers to branded tracking pages. The software app will automatically detect all the tracking numbers associated with a buyer's orders and provides real-time updates on the status of each delivery. The best order tracking apps integrate with a large number of carriers and provides data and analytics of shipment performance by carrier.

What are the benefits of using an order-tracking app?

Order-tracking apps offer several benefits for both consumers and retailers. For consumers, these apps provide real-time tracking information, and timely notifications allowing them to know exactly when their packages will arrive. This can help reduce the anxiety and frustration that can come with waiting for a package to arrive.For retailers, order tracking apps can help improve customer satisfaction and reduce the number of customer service inquiries related to shipping, typically referred to as "where is my order" or "WISMO." By providing customers with real-time tracking information, retailers can reduce the number of calls and emails they receive from customers inquiring about the status of their order(s). This can help reduce the workload on customer service staff, allowing them to focus on other tasks.

Branded order tracking apps also enable merchants to take greater advantage of their transactional emails and SMS through better timed notifications and optimized order tracking page designs. Additionally, the branded tracking pages drive more engagement resulting in more ROI because you can utilize that website real estate to show product recommendations, quizzes, learning, reviews and more.

What features should an order-tracking app have?

An effective order-tracking app should have the following features:

Real-time tracking – The app should provide real-time updates on the status of each delivery.
Tracking notifications – The app should provide notifications when there is a status update on a package and allow merchants to leverage transactional messaging as a high ROI marketing channel.
Multiple carrier support – The app should support multiple carriers, allowing customers to track packages from different retailers.
Order tracking design – The app should enable merchants to brand their tracking pages and allow them to leverage this real estate to deliver on their desired business outcomes like repeat purchases and buyer education.
Order tracking page with partial shipment capabilities – The app should provide a dedicated order tracking page where customers can view all their shipment statuses in one place.
Integration with shop app – For online retailers, the app should integrate with the shop app, allowing customers to track their orders directly from the Shopify retailer's website or mobile app.

Shopify Order Tracking App

A Shopify order tracking app is an essential tool for Shopify store owners who want to offer their customers a seamless and transparent shopping experience. An order tracking app for Shopify merchants allows customers to track their orders right from the store's website instead of being sent to a bland carrier page. The ideal Shopify order tracking app integrates with many major carriers, including UPS, FedEx, USPS, and DHL, to provide accurate and real-time tracking information. This app also sends tracking notifications to customers so they are always updated on the status of their orders.

Route Tracking Without App

Route tracking without an app is a term used to describe the process of tracking a shipment's delivery without the need for a dedicated tracking app. While some merchants still use Route as a live package tracking app for their customers, many are veering away from this solution because customers complain about the need to download a separate app. Merchants also lose the ability to "own" the post-purchase experience and can't prevent their own customers from seeing ads from their competitors during their package tracking process.

Shipping Tracking

Shipping tracking refers to the process of tracking a shipment's delivery status from the time an order is placed to the time it arrives at its destination. This process typically involves the use of a tracking number, which is assigned to the shipment by the carrier. Shipping tracking is a critical part of the supply chain process for merchants and the best order tracking apps provide detailed reports and insights into shipping performance throughout the shipment tracking process.

Shipment App

A shipment app is a type of mobile application designed to help customers track shipments on the go. These apps are typically provided by carriers, and they allow users to enter their tracking numbers to get real-time updates on the status of their shipments. Shipment apps also provide notifications when a shipment's status changes, ensuring that users are always up to date on their package's location. Additionally, some shipment apps also provide other features, such as the ability to schedule deliveries, change delivery locations, or provide delivery instructions.

A route tracking app is a mobile application that allows users to track the real-time location of a package or a delivery driver. The app uses GPS technology to provide a visual representation of the delivery vehicle's location and the estimated time of arrival (ETA) at the recipient's location.

Route-tracking apps are popular among businesses that provide delivery services. These apps help businesses to optimize their delivery operations, as they can see where each delivery driver is located and how long it will take them to reach their next destination. With this information, businesses can make more accurate delivery promises to their customers and ensure that their deliveries are on-time and efficient.

For customers, route-tracking apps offer peace of mind and transparency. Customers can track their deliveries in real-time and get accurate updates on the delivery status. This allows them to plan their day accordingly and ensures that they are available to receive their package when it arrives.

Route tracking apps often come with additional features, such as delivery notifications, delivery history, and proof of delivery. These features help businesses to provide a better customer experience and allow customers to keep track of their deliveries more easily.

Why Use Order Tracking Apps for the Post-Purchase Experience

Order tracking apps are designed to help merchants brand the post-purchase experience and enable customers keep track of their shipments until they arrive at their destination. With the growth of e-commerce, package delivery companies are under more pressure than ever before to provide reliable and efficient service. Order tracking apps help to bridge the gap between the customer, carriers, and ecommerce merchants, providing a seamless experience for all parties.

Perhaps the main benefit of order-tracking apps is that they enable merchants to leverage their transactional messaging during the post-purchase experience in a way that turns it into a marketing channel that drives ROI. With well-timed, branded notifications, customers can track their order at every stage of the shipping process by visiting a well-designed order tracking page that drives conversions through repeat purchases.

Another benefit of order tracking apps is that they can help reduce the number of customer support tickets related to "where is my order" or "WISMO." By providing customers with accurate and up-to-date information on the status of their package, customers are less likely to flood support queues and remain delighted even when problems arise.

A good order-tracking app should be intuitive and easy to navigate for a merchant, allowing them to understand which carriers perform best, which customers are experiencing problem orders and where they can optimize their carrier strategy.

Overall, order tracking apps are a valuable tool for both customers and e-commerce companies. They provide real-time updates on the status of a package, turn transactional post-purchase messaging into a marketing channel, and enhance the customer experience.

Want to keep learning? Check out these related resources...

Want to explore order tracking for your brand?

Chat with our team to learn how you can enhance your order, return, and exchange tracking.