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Malomo Staff


Master journey hero

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  • Examples of real, high-performing post-purchase emails
  • Instructions on how to set up post-purchase emails in Klaviyo
  • Benchmarks for post-purchase email open and conversion rates

The world of eCommerce has grown quickly and is poised to pass sales that come from brick and mortar stores in the near future. At the same time, in order for companies to be successful, they have to take care of their customers, as customer service is just as important in the world of eCommerce as it is when it comes to physical stores. This is where shipping emails to customers are important.

Of course, not all shipping emails are great. Sending an email simply stating that an order has shipped recently is not enough. It is critical to make sure that all of the necessary information is included in the shipping email. Some of the information that has to be mentioned includes the estimated delivery date, the tracking number, when the order was purchased, the cost of the order, who the customer can contact if he or she has questions or concerns, and all other relevant points.

This is where a program such as Klaviyo can be helpful. Malomo integrates with Klaviyo to provide Klaviyo email automation as well as Klaviyo email templates. For example, these emails can even include a Klaviyo tracking number. The tracking number allows customers to take a look at where their order is in transit as it goes through various facilities along the way. Many customers enjoy physically watching their orders get closer to them as it goes through various waypoints. This includes KSDN Klaviyo email services as well.

Another glorious part of using Klaviyo to automate email services has to do with their web tracking feature. The Klaviyo web tracking feature that allows eCommerce business owners to track revenue and engagement on the website. This includes traffic that is coming from the shipping emails. This type of Klaviyo web tracking code includes Klaviyo web tracking Shopify. This type of Klaviyo email insight provides the eCommerce store with more information regarding their communication with customers after they have made a purchase.

Aftership and Malomo

It is important for eCommerce companies to take a look at all of the options that are out there. While Malomo is one of the most popular platforms that eCommerce businesses might know of, another possible alternative is called Aftership. For those who might not know, Aftership is a program that provides a lot of the same features as Malomo; however, there are also a few important differences to note.

While both Aftership and Malomo provide options for Shopify integrations and tracking, Aftership does not provide the same level of customization as Malomo. For example, Aftership tracking and Aftership Shopify integrations are solid, Aftership does not send over the same level of data on customers as Malomo provides. While Aftership does provide an API and the Aftership login process is relatively straightforward, it simply doesn’t provide the same level of service as Malomo.

Perhaps this is best reflected in the differences in which Aftership and Malomo handle emails. It should come as no surprise that emails are a critical part of how eCommerce businesses develop relationships with their customers. Therefore, the personalized email opportunities that Malomo provides are a critical part of what makes Malomo great. Aftership does not provide their Aftership clients with the ability to personalize their transactional shipping emails. In this manner, Malomo is much stronger than the Aftership enterprise.

In summary, both Aftership and Malomo have Shopify integrations. Both platforms are relatively easy to use. Both platforms also provide tracking information for packages after they ship, allowing them to communicate with customers with ease; however, the level of communication is not the same. Because Malomo provides more information on customers and more options for shipping and transactional emails, Malomo is better for developing personal relationships with customers than Aftership is. Therefore, Aftership is not nearly as popular as Malomo is in the eCommerce world. Furthermore, the Aftership pricing and Aftership affiliate models leave a lot to be desired when compared to the flexibility and versatility that is provided by Malomo.

Klaviyo vs. Mailchimp

While Klaviyo is one of the most popular platforms out there, Mailchimp is one of the most common alternatives. For those who might not know, Mailchimp is another popular email marketing platform that has been tailored to meet the needs of small businesses. The goal of Mailchimp is to help companies grow on their terms. It is important to compare this platform to the benefits of using Klaviyo. Some of the major Klaviyo benefits include the fact that Klaviyo integrates easily with Shopify, provides lots of email segregation options, and provides everyone with access to a great customer support team. While Mailchimp does provide a lot of these benefits, the platform cannot deliver them to the same extent as Klaviyo.

One of the major Klaviyo limitations is that users cannot send their transactional shipping emails through Klaviyo. The good news is that there is a way around this problem. By enlisting the help of a platform like Malomo, this gap can be filled easily. In this manner, the one area in which Mailchimp might have been superior to Klaviyo can be overcome by partnering with a comprehensive platform such as Malomo. This is just another way in which Klaviyo works with Malomo to send out customized email templates to customers using an automated system to deliver the customer service that will not just aid in the process of customer acquisition but the process of customer retention as well.

Klaviyo and Shopify

One of the major advantages of using Klaviyo is that this platform provides lots of ways to send out shipping emails to customers. For example, there is a native Klaviyo integration that works well with Shopify. This Klaviyo Shopify integration also works well with the Klaviyo app. For those who are asking “what is Klaviyo,” one of the major roles of this platform involves Shopify.

The integration makes it easy for everyone to use Klaviyo to build out their emails. There are numerous emails that people might need to send using Klaviyo. This includes not only shipping emails but order confirmation email, order received emails, the order has shipped emails, and even emails saying that the order has been delivered. In this manner, Klaviyo is a versatile option that can meet the needs of everyone who uses Shopify as well as other platforms.

For those who are wondering about Klaviyo custom integration, there are other ways that Klaviyo can be used as well. For example, there is also a Klaviyo Salesforce integration as well as a Squarespace Klaviyo integration. In this manner, the Klaviyo integration with Shopify is not unique but is only one of the numerous ways in which Klaviyo can be used to help eCommerce businesses grow.

It is possible to use a Klaviyo customer integration to build an integration that has been tailored to meet the needs of the eCommerce business. It is incredibly easy to take Klaviyo, Shopify, and Malomo and integrate them together. By taking these processes and tying them together, how it can save eCommerce businesses a tremendous amount of time and money. When it comes to running an eCommerce business, time is everything. This is time that can be spent marketing the company, talking to business partners, and coordinating deals with other new clients. This is not time that should be spent writing customer emails that are related to shipping and order confirmations. This is just one of the ways that the integrations with Klaviyo can help businesses grow quickly. Time the most valuable asset in the business world and it has to be spent wisely.

Klaviyo Set Up

In order to get set up with Klaviyo, the first step is to visit the Klaviyo login page and make sure to set up an account with Klaviyo logins that are easy to remember. After this, the Klaviyo dashboard should appear and everyone can take a look around. There is also a Klaviyo ESP login for those who might need help getting through this page. While it is important to take a look at the Klaviyo tiers and Klaviyo pricing options, there is a free version that gives everyone the option to try Klaviyo before they buy. On the other hand, in order to truly take advantage of everything that Klaviyo has to offer, it is a good idea to take a look at the paid plans and give them a try. The good news is that those who are looking for a flexible payment plan that can help them limit their overhead costs will be in luck. There are lots of ways to tailor Klaviyo payments to meet the budget of the company. This is just another way that Klaviyo places the customer first.

Klaviyo Company Information

Klaviyo has quickly grown to be one of the most important players in the eCommerce world. Klaviyo is headquartered in Boston, MA. There are 36 Klaviyo reviews and 39 votes on Klaviyo Glassdoor with a total rating of 4.8 out of 5 stars. The Klaviyo Wikipedia page is filled with glowing information on Klaviyo that helps everyone learn about the Klaviyo B2B model. Visiting the Klaviyo About Us page can also help people learn more about Klaviyo careers, which are always exciting given that the company operates in a business sector that is growing quickly. The Klaviyo Crunchbase model also discusses the role that Klaviyo plays with Shopify among other companies. For the question, “how many customers does Klaviyo have?” the answer is not clear; however, they have sent out billions of emails to customers. Those who are looking to find out more about Malomo should head to gomalomo.com.

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