We've been helping ecommerce brands transform order tracking into a premium brand experience since 2018. Below are some of our favorite examples from Shopify brands building beautiful, high-converting transactional messaging and carrier tracking experiences. If you want even more inspiration head over to our Order Tracking Examples where you'll see a huge library of order tracking pages and transactional messages by Shopify brand, Industry, notification type and Malomo implementation type.
Why does order tracking matter?
Branded order tracking and transactional messaging is a superpower for Shopify brands. Ecommerce consumers check order tracking pages an average of 4.6 times per order! And, transactional messages have the highest open- and click-through rates of any messages your marketing team sends. So why on earth are so many brands still sending standard transactional messages that point their valuable customers to shipping carrier websites like Fedex, UPS, USPS and others? It beats us!
Our customers are using Malomo's branded order tracking pages to drive repeat buyers with product recommendations, tutorials and referral opportunities. We integrate with apps like Rebuy, Friendbuy, Elfsight, JustUno and more so you can tailor your page and get even more out of the other apps you're already using. Then, our customers are using transactional messaging to build their brand and reduce WISMO support tickets. We have the most robust set of Klaviyo email flows out there and our Shopify brands are continuing to push the envelope with complex segmentation and personalization. But we also make it easy to get started with the basics, and those alone make a huge difference.
Want to learn more? Request a free tracking page mockup today!
What is the post-purchase experience?
The post-purchase experience refers to the interactions and engagements that occur after a customer completes a purchase. It encompasses all the touchpoints and activities that happen between the moment a customer clicks the "buy" button and the time they receive and start using your purchased product or service.
The post-purchase experience is crucial for several reasons:
1. Customer Satisfaction: It plays a significant role in determining customer satisfaction and overall brand perception. When customers have a positive post-purchase experience, they are more likely to feel satisfied with their purchase, have a higher level of trust in your brand, and become repeat customers.
2. Brand Loyalty: A great post-purchase experience fosters brand loyalty. When customers feel valued and supported after their purchase, they are more likely to develop an emotional connection with your brand, leading to repeat purchases and advocacy.
3. Word-of-Mouth Marketing: Satisfied customers are more likely to share their positive experiences with others. They may recommend your brand to their friends, family, or social networks, which can lead to valuable word-of-mouth marketing and the acquisition of new customers.
4. Upselling and Cross-selling Opportunities: The post-purchase phase provides an opportunity to upsell or cross-sell additional products or services. By strategically offering relevant recommendations, personalized offers, or complementary items, brands can increase their revenue per customer and maximize the customer's lifetime value.
5. Customer Feedback and Improvement: Engaging with customers after their purchase allows businesses to gather feedback, identify areas for improvement, and address any issues or concerns promptly. This feedback loop helps businesses refine their products, services, and overall customer experience.
Overall, the post-purchase experience is crucial for building long-term customer relationships, driving customer loyalty, and creating positive brand associations. By investing in delivering an exceptional post-purchase experience, businesses can differentiate themselves from competitors and foster a loyal customer base that drives sustainable growth.