The first step in any successful business is creating a product that customers want to pay for. The second step is marketing that product, and marketing is all about communication. Strong communication is the key to providing a great experience and earning repeat business and good reviews. However, many business owners wonder how to write email to customer for order placements that will encourage this strong relationship. When crafting the perfect tracking order email template, there are several things to keep in mind. Here are a few best practices we recommend.
1. Start with the New Information
Every email you send should present the tracking information hierarchically with the newest information first. For example, when sending a shipping information email, include new information like an estimated delivery date and tracking button at the top of the email, and information that the customer already knows, like their shipping address, toward the bottom. When an order is delivered, put the information about the delivery, like where it was delivered to (which city, or if it went to a mailbox or was left on a porch, etc.), at the top of an order delivered email.
2. Stay on Brand
Whether you're creating an order confirmation email to buyer, shipping notification email template, or delivery notification email sample, stay consistent with your brand voice. Include the same brand visuals from your website. Write in the same tone of voice that you use on your website and social media channels. Make sure your order received email template looks like your sample letter of delivery notice and other emails from your brand. Talk to customers the same way your brand always speaks to them, whether that’s in a casual voice, with jokes, or more formally.
3. Track Performance Analytics
You'll never know how effective your order status email sample, sales order email template, or other emails are unless you track them. Send your tracking number emails from an ESP like Klaviyo that provides delivery and open data. This allows you to see how your email performs on a variety of metrics including how many people open and read your emails, and how many respond or take action after reading. You can use this information to run A/B tests on your shipment letter format or delivery mail format to improve open and click-through rates. You can also determine which order-related email meets your conversion goals the best – are your customers more likely to click on an ad in your shipment notification email template or your your order has shipped email template?
4. Include a CTA
These days, a letter to customer asking for new order needs to be more tactful than in marketing emails of the past. Customers don't want to feel pressured to keep buying from you. This is more likely to get a bad review than another order. Instead, include a marketing call to action in each order status email template. Explicitly ask the customer to take an action like follow your brand on Instagram or read a blog post related to the product they just purchased. Or in your product delivered email ask for a review! You can also increase anticipation for a new product with a pre-order email template.
5. Keep Your Templates Consistent
Along with maintaining brand voice, make sure your email templates match as much as possible for consistency. Include similar information and visual styling from the order dispatched email template to the shipping notification email sample to the sample email of delivery notice. As soon as the customer opens the email, they'll be familiar with its format. This allows your customers to quickly scan the email for the new, important information since they'll know what to expect.
6. Stay in Contact — Even with Bad News
Sometimes, issues happen and you can't get your products delivered to the customer on the initial timeline. A letter for delay in delivery of material is the best way to keep the customer informed and avoid any further issues. As soon as you notice the problem, we can help you create a sample apology letter to customer for delay in delivery. This letter will let the customer know that you're aware of the issue and that you're doing everything you can to correct it as soon as possible. Once you've confirmed the new delivery date, you should send a letter to inform delivery date for the customer. Always stay one step ahead of any problems and you'll have a satisfied customer for life!
Often, customers who believe their order has been lost just need to pick it up from the post office – creating a your order is ready for pickup email template can prevent customers from feeling like they are experiencing bad news in the first place.
Get a Demo of Malomo's Shipping Email Sample Today!
There's a lot more to online order email template formatting than just those six tips. Here at Malomo, we're experts in purchase/order email template and samples. We'd love to chat with you about your sales goals and help design the perfect order notification email template for your business. If you’re looking for a resource to get started, check out our order confirmation email template html code. Schedule a demo today.