5 Features to look for in a Shopify Email Marketing Solution

As ecommerce continues to be one of the most dominant ways to attract and engage customers, many people turn to Shopify to handle their transactions. While Shopify handles a number of functions, it’s important to make sure your overall sales funnel and strategy includes email marketing. This usually includes a drip email solution. Shopify email marketing solutions can include post-purchase and transactional emails for shipment notifications, but what about the other types of emails you will need to stay connected to your audience?