Malomo BFCM Recap: Capitalizing on Holiday Momentum Panel Discussion

BFCM Recap: Capitalizing on Holiday Momentum

The decorations may be put away and the holidays may be winding down but that doesn’t mean the ecommerce world is!

Join us for a panel discussion and Q&A with leading D2C brands and technology partners surrounding BFCM 2021 trends and strategic planning into the new year. You won't want to miss this stellar line-up of panelists that are guaranteed to add value, whether you're new to ecommerce or a leader in the space.

Date: WED, January 19, 2022 | 3-5pm EST

WED, JAN 19, 3-5PM EST

BFCM Recap: Capitalizing on Holiday Momentum

In the first hour, we will be joined by various DTC brands to see what trends they saw during the holiday season. In our November BFCM Best Practices and Predictions panel discussion, it was unanimous that shipping delays were the #1 concern across all industries. In this session, we'll discuss if shipping delays impacted the holiday season, common trends that emerged, strategies that you need to start implementing now, and more.

In our second hour, we will welcome multiple technology partners to hear their perspective on BFCM 2021 and common problem areas for many ecommerce brands. There are many bases to cover when it comes to the customer journey, and these tech partners are here to share how you can minimize and avoid any friction points heading into the New Year.