BFCM Recap: Capitalizing on Holiday Momentum

The decorations may be put away and the holidays may be winding down but that doesn’t mean the ecommerce world is!

Join us for a panel discussion and Q&A with leading D2C brands and technology partners surrounding BFCM 2021 trends and strategic planning into the new year. You won't want to miss this stellar line-up of panelists that are guaranteed to add value, whether you're new to ecommerce or a leader in the space.

Date: WED, January 19, 2022 | 3-5pm EST

WED, JAN 19, 3-5PM EST

BFCM Recap: Capitalizing on Holiday Momentum

In the first hour, we will be joined by various DTC brands to see what trends they saw during the holiday season. In our November BFCM Best Practices and Predictions panel discussion, it was unanimous that shipping delays were the #1 concern across all industries. In this session, we'll discuss if shipping delays impacted the holiday season, common trends that emerged, strategies that you need to start implementing now, and more.

In our second hour, we will welcome multiple technology partners to hear their perspective on BFCM 2021 and common problem areas for many ecommerce brands. There are many bases to cover when it comes to the customer journey, and these tech partners are here to share how you can minimize and avoid any friction points heading into the New Year.

Curious what we'll be unwrapping during this event?

We don't want to give away all the gifts our panelists are going to share, so here's some of the topics we'll be covering:

  • Common trends that emerged this BFCM season
  • The impact of shipping delays and how they affected the holidays
  • Changes in customer buying behavior during the holidays
  • The impact of sustainability options for your customer
  • How brands can capitalize on their holiday growth
  • How to analyze BFCM trends to inform your 2022 strategy and more!

Meet our panelists

Chuck Melber

Marketing Director


Nevin Jethmalani

CEO & Co-Founder

Bondchain Growth

McKenzie Bauer

McKenzie Bauer


Thread Wallets

Dan Brady

Customer Success Manager


Bryan Smith

Head of Ecommerce


Josh Knopman

Director of Growth & Digital Product


John Erck

John Erck



Brandon Rowe

Brandon Rowe

Director of Brand and Content


Dane Baker

Dane Baker

Co-Founder & CEO


Ivette Muller

Ivette Muller

Enterprise Customer Success Manager


Zachary Goodwin

Zachary Goodwin

Chief Revenue Officer